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Search Engine Optimization Team Lead

Search Engine Optimization Team Lead

PassionfruitNew Delhi, Delhi, India
7 hours ago
Job description

About Us

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor : Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa)

About the Role

You will lead and manage end-to-end client SEO strategy, tasks and execution. You will lead a team across technical, editorial, off-page, and on-page members to service your clients. You will drive client success, provide feedback on our tooling, and assist in product development.

Responsibilities

Creating SEO Strategy

  • Support the development of SEO strategies aligned with client objectives
  • This includes keyword research, competitive research, technical audits, and ongoing on-page and off-page optimizations

Executing SEO Strategy

  • Manage team and ensure SEO Strategies are executed properly
  • Client Consultation (Client facing)

  • Create bi-weekly client reports
  • Lead client meetings on relevant deliverables in a way that demonstrates value and ties back to program objectives
  • Maintain a deep understanding of the client's product, personal pain points, and goals as they apply to a program or specific deliverables
  • Ensure client satisfaction by monitoring and addressing risk points, and flagging issues to the internal team
  • Team Consultation (Internal facing)

  • Collaborate with the team on deliverables, brainstorms, and problem-solving
  • Active engagement in SEO and Search community; keep current on trends and best practices.
  • Required Qualifications

  • Fluent in the English language, and the ability to communicate effectively
  • Able to communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations
  • 5+ years of experience working in an SEO or Digital Marketing role
  • Familiarity with SEO tools, such as Google Analytics, SEMrush, Google Search Console, Screaming Frog, etc.
  • Preferred Qualifications

  • Bachelors Degree or higher in Marketing, Communications or Computer Science / IT (or years of experience in commensurate).
  • Agency experience is also preferred to manage the multiple priorities of a variety of clients
  • Work Culture

    This role is in-person based out of New Delhi, Saket.

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