Join the team redefining how the world discovers real estate.
At Propkee, we’re not just building another property portal—we’re reimagining how real estate should be experienced. No more static photos. No more outdated, copy-paste listings.
We’re building the UAE’s first video-first, compliance-led, transparency-driven real estate platform—connecting verified brokers, developers, and global buyers through content that’s real, immersive, and impossible to ignore.
If you’re a social storyteller, a data-backed strategist, and someone who loves building audiences from the ground up—this is your moment.
We’re scaling, fast. And we’re looking for someone hungry enough to help us shape the category.
Role : Social Media Marketing Lead
Location : Mumbai
Experience : 5+ years
Type : Full-time
Why This Role is Special
This isn’t just “manage our Instagram.”
This is your chance to build the voice, influence, and online presence of a high-growth real estate tech brand—from strategy to execution.
You will :
- Lead our multi-platform social presence (IG, FB, LinkedIn, YouTube, GMB)
- Build narratives that influence buyers, sellers, brokers & developers
- Work with creators, editors, agents & influencers
- Shape how a new category in proptech communicates visually and emotionally
- Have full creative freedom to experiment, scale, and lead campaigns that actually matter
If you love owning outcomes, experimenting boldly, and seeing your ideas move metrics—Propkee is the place.
What You Will Do
1. Own the Social Media Strategy
Build and execute social media strategies aligned with brand, growth, and business objectivesManage platform growth across Instagram, Facebook, YouTube, LinkedIn & more2. Create Content People Actually Want to Watch
Partner with designers, videographers, and editors to create high-impact contentDrive video-first storytelling that educates, inspires, and builds trustIdentify viral formats, experiment with creative hooks, and lead content innovation3. Drive Engagement & Community Growth
Interact with buyers, sellers, brokers, developers, and influencersBuild a highly engaged, loyal community around real estate discoveryRun live virtual tours, Q&As, polls, behind-the-scenes stories, and expert interactions4. Analyze, Optimize, Scale
Track performance metrics, engagement data & audience insightsConduct competitor and trend analysisContinuously refine strategies to maximize reach, quality leads, and ROI5. Amplify Social Proof & Credibility
Showcase real stories, wins, testimonials & verified listingsCraft narratives that strengthen trust in the Propkee platformWhat We're Looking For
5+ years of experience in Social Media MarketingPrior experience in real estate, startups, brands, or digital agencies is a strong plusDeep expertise across major social platforms (IG, FB, LinkedIn, YouTube)Hands-on experience with analytics, insights & scheduling tools (Meta Business Suite, Buffer, etc.)A creator-first mindset with strong understanding of current trendsSomeone who moves fast, thinks proactively, and wants ownership—not tasksIf You Are…
A creative who lives and breathes social mediaA strategist who loves dataA storyteller who understands human behaviorA leader who wants to build something iconicA doer who doesn't wait for approvals to make great work happen…then you’re exactly who we want.