Senior Manager - Paid Media

The Media Development Team Leader is responsible for defining and designing media experiences. S / He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

Previous Experience & Industry Background

Qualifications & Languages :

Soft skills & Competencies

Technical skills

Skills Required

Data Analysis, campaign optimization, Budget Management