Responsible for strategic development of fragrances for all brands and innovative development projects for Hair Care, Skin Care, Male Grooming for India & Marico International Markets
Responsible for understanding and decoding olfactive expectations of the consumers
Creating (fragrance technical) briefs, directing the relevant Fragrance House(s) to develop winning fragrances, evaluating fragrances / modifications in the base.
Help Dev team in Understanding and Evaluating new technologies in fragrance & its benefits to product.
Responsible for arranging the fragrance consumer tests for the region.