Copywriter

About The Role

We are looking for a copywriter who can turn brand strategy into clear, on brand content for social. You will write daily for multiple F&B, lifestyle, skincare, hospitality, and jewellery brands. You will collaborate with strategy, design, video, and account teams to ship work on time and at a high standard.

What You Will Do

• Write platform specific copy : Instagram captions, Reel hooks, YouTube Shorts scripts, static post copy, story frames, carousels, and community replies
• Draft ad copy for Meta and Google : headlines, primary text, descriptions, and variations for testing
• Script short format videos : cold opens, VO lines, cut points, CTAs, and storyboards
• Build monthly content calendars with angle, hook, CTA, and reference links
• Turn brand decks and inputs into tone of voice guides and messaging pillars
• Research competitors, trends, hashtags, seasonal moments, and local cultural hooks
• Adapt long form to short form and vice versa : blog posts, emails, landing pages, menu blurbs, in store copy
• Partner with designers and editors to align copy with visuals and motion
• Proofread for grammar, clarity, and brand consistency
• Track performance of key posts and recommend next steps
• Join shoots when needed to guide lines and on screen text
• Write in English and basic Tamil when required

What You Will Bring

How We Work

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