MSE Technology - Senior Insight Analyst

MSET : Senior Insight Analyst

Location : Bangalore (Hybrid)

Type : Full-Time

Team : Data Centre of Excellence

About the Role :

Were looking for a Senior Insight Analyst with deep loyalty expertise and a passion for turning customer data into commercial impact.

You'll be part of a growing Data Centre of Excellence, supporting one of the worlds leading loyalty programmes in the FMCG space.

This is a hybrid role combining hands-on data work, stakeholder influence, and strategic storytelling.

Youll be expected to explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth Responsibilities :

• Frame and communicate insights clearly through written narratives, dashboards, and stakeholder presentations.
• Deliver deep-dive analysis on loyalty performance, promotions, catalogue usage, and user behaviour.
• Own the development and application of customer segmentation models that improve targeting and programme design.
• Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention.
• Support loyalty strategy conversations with insight thats timely, commercially relevant, and easy to act on.
• Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs.
• Contribute to bi-annual loyalty health checks and ongoing market engagement We're Looking For :
• 7+ years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics.
• Strong SQL skills and confidence querying large datasets.
• Proficient in a BI platform (e.g. Power BI, Looker, Tableau).
• Proven experience creating customer segmentation frameworks and applying them to real-world decisions.
• Strong business acumen with the ability to translate data into strategic recommendations.
• Exceptional communication skills, particularly in written insight storytelling.
• Experience working with or within FMCG, retail, or app-based consumer programmes.
• Bonus : exposure to promo effectiveness, lifecycle campaigns, or engagement Join Us ?
• Join a high-impact team influencing real-world decisions in a global loyalty programme.
• Be part of a centralised data team focused on quality, connected insights, and innovation.
• Collaborate with cross-functional experts in engineering, campaign, operations, and product.
• Hybrid work model with flexible collaboration and high ownership.

(ref : hirist.tech)