Marketing Manager (ABM)Confidential • Mumbai, India

Marketing Manager (ABM)

Confidential • Mumbai, India

11 days ago

Job description

Marketing Manager

Location : Mumbai (Hybrid)

Job Type : Full-time

Industry : BFSI or IT / Technology

Qualification : MBA in Marketing

About the Role

Crisil is seeking a highly strategic and performance-driven Marketing Manager to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil's relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.

The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.

Key Responsibilities

Design and implement scalable marketing strategies across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
Partner with sales to identify intent of target accounts, define marketing goals, and align on account strategies.
Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
Conduct in-depth account research and intelligence gathering to support customization and campaign relevance.
Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
Oversee the budget and report on campaign effectiveness to key stakeholders regularly.

Required Skills & Competencies

Strong experience in account-based marketing , campaign development, and customer segmentation.

Proven success in aligning closely with sales and account management teams to drive results.

Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.

Strategic thinker with a data-driven mindset and a strong focus on execution.

Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).

Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.

Experience managing multiple campaigns with attention to detail and deadlines.

Ability to synthesize market, customer, and competitive insights into actionable plans.

Knowledge of the financial services sector , including analytics, credit risk, and policy advisory, is a plus.

Experience Requirements

5+ years of B2B marketing experience, with at least 3 years in ABM or targeted enterprise marketing roles.

Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.

Qualifications

Bachelor's degree required.

MBA in Marketing is preferred.

Skills Required

Salesforce, Campaign Development, Content Strategy, Crm Systems, Customer Segmentation

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Marketing Manager • Mumbai, India