Creative Assistant / Personal Content Creator

Role Overview You’ll work directly with the Founder to create and manage her personal and founder Instagram presence , documenting her journey of building Syncere — a luxury, natural haircare brand.

Your job is to turn everyday brand-building moments into aesthetic, emotionally resonant, and viral digital content.

Key Responsibilities

Content Creation

Shoot short-form videos and behind-the-scenes clips of the Founder at work, during meetings, product shoots, travels, or Syncere events.

Capture lifestyle and aesthetic shots aligned with the brand tone (clean, minimal, luxury, Indian-modern).

Create founder reels : voiceovers, vlogs, storytelling, or trend-based edits.

Editing & Visuals

Edit high-quality reels and photos for Instagram (Reels + Carousels + Stories).

Maintain consistent color tones, fonts, and mood as per Syncere’s brand aesthetic

Prepare weekly content folders for approval.

Creative Direction

Ideate with the Founder on content topics : mindset, brand building, beauty rituals, behind-the-scenes, founder life.

Coordination

Collaborate with Syncere’s agency (MCC) when needed for brand cross-posting.

Assist with basic on-set tasks during shoots / events (light, camera, background setup).

Founder Communication and PR -

Draft and visually design LinkedIn posts, founder letters, and brand storytelling pieces.

Create short “talk-to-camera” clips on brand philosophy, beauty industry insights, or entrepreneurship for Reels / YouTube.

Maintain your press kit — portraits, short bio, Syncere milestones.

Data Organisation and PR

Keep a tracker of your content calendar , ideas, shoot dates, and performance analytics.

Help organize folders for Syncere’s visuals, marketing collaterals, and social media assets.

Skills & Personality Strong aesthetic eye — understands minimal, elegant luxury visuals.

Video editing skills (CapCut, VN, or Adobe Rush).

Good sense of storytelling, captions, and social media tone.

Organized, punctual, and comfortable working directly with Founder.

Photography or Reels experience with creators / brands.

Strategic & Brand Understanding

Operational & Managerial Skills

Soft Skills

Experience Background 1–3 years of experience in :

Content creation or visual storytelling for premium or lifestyle brands.

Working with founders, D2C brands, or agencies in fashion, beauty, or design sectors.

Social media management or photography for brands or creators.