Position : Operations Manager – Campaigns, Activations & Events
Job Description
We are looking for a dynamic and detail-driven Operations Manager who thrives in the chaos of on-ground activities and loves turning a brief into a flawlessly executed campaign. You will be the engine that brings our ambitious marketing ideas to life - across RWAs, corporates, tech parks, colleges, malls, hotspots and large-format events.
This is a hands-on, execution-heavy role that calls for hustle, strategic planning and flawless coordination with vendors, clients, internal teams and field staff across India. Having experience in BTL / Event execution / Vendor Onboarding / Alliance management, etc will be highly desirable.
Key Responsibility
Campaign Planning & Execution
- Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.
- Create structured, scalable and fool-proof operational roadmaps and SOP’s for every campaign.
- Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event / activation / campaign support elements.
- Ensure quality control and operational excellence at every touchpoint.
Event Planning & Management
Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.Vendor Management
Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).Ensure regional / pan-India vendor network development and maintain service SLAs.Manage vendor selection, contracting, billing, advances and payout coordination.Conduct vendor audits, benchmarking and cost optimization to improve margins.Budgeting, Costing & P&L Ownership
Create accurate campaign-wise costings and budgets aligned with BD and client briefs.Optimize operational spends and improve project profitability.Ensure all expenses are accounted for with full compliance to financial and audit standards.Team Supervision & Performance Management
Guide, train and supervise regional operations teams, promoters and field staff.Define benchmarks, KPIs and quality standards for on-ground execution.Track daily progress, flag risks and ensure timely escalations and resolutions.Conduct performance reviews of teams, agencies and campaigns.Process, SOP & Compliance
Develop and implement SOPs for flawless on-ground execution.Conduct campaign risk assessments and create contingency plans.Lead campaign-wise audits for internal, client and compliance requirements.Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.Reporting & Insights
Generate detailed execution reports including performance tracking, operational insights, city / region-wise data, spend analysis and ROI metrics.Build and Track P&L and share learnings and feedback for business growth and repeatability.Who You Are
Bachelor’s degree in Event Management, MBA Operations or related field.6–10 years of experience in BTL / Activation / Events / Experiential Marketing Agencies.Fluency in Hindi and English; knowledge of regional languages is an add on.Willingness to travel across the country and work long / flexible hours as per needs.Proven experience managing on-ground activations, BTL campaigns and large-scale events.Strong vendor management and negotiation skills.Sound knowledge of fabrication, production, venue operations and event logistics.Excellent multitasking, communication and decision-making abilities.Comfort with working in fast-paced environments and under tight deadlines.Experience managing large scale operations and field teams.Knowledge of event budgets, costing sheets, vendor T&Cs and compliance processes.Strong proficiency in MS Excel, Gantt charts, task-tracking tools (eg. Zoho Projects, etc.).Benefits of Joining Our Team
Be a part of building India’s fastest-growing BTL, events and activation firm.Get to lead high-impact marketing campaigns for India's top FMCG, BFSI, D2C, Consumer Technology, Corporate and more brands.Thrive in a culture that values execution excellence, ownership and hustle.About the Company
DirectX – a division of BrandTouch and Analytics Pvt Ltd
DirectX is India’s leading execution partner for on-ground marketing and activation campaigns. We specialize in delivering complex, high-impact BTL (Below-the-Line) solutions across geographies - combining deep execution capabilities with real-time technology and consumer insight. From corporate parks and RWAs to campuses, hotspots and Tier 2 cities, our pan-India footprint and agile operations make DirectX the go-to partner for brands seeking real engagement, measurable results and scalable impact. At DirectX, we bridge the last mile between brand promise and consumer experience - on-ground, in-person and at scale.
BrandTouch & Analytics Pvt Ltd.
BrandTouch & Analytics is home to a new generation of boutique marketing communication firms. As an incubator of future-focused communication firms, we build ventures that go beyond just ideas and strategies - integrating technology, data and execution to deliver measurable impact. We currently support two specialized firms : DirectX and YConnect - each built to go deep in their domains and offer 360° marketing solutions to help brands connect, engage and grow with their consumers.
