Digital Marketing Specialist

Job Description

We are looking for a results-driven Digital Marketing Specialist / Performance Marketer to develop and execute multi-channel marketing strategies. This role involves managing SEO, PPC, social media, email marketing, and content campaigns to boost brand visibility and drive engagement. If you have a data-driven mindset, creativity, and hands-on experience with digital tools, join us to make an impact!

Key Responsibilities

• Plan and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Shopping, and Performance Max).
• Develop and implement comprehensive digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing).
• Conduct keyword research, write compelling ad copies, and perform A / B testing for campaign optimization.
• Monitor campaign performance and analyze key metrics like CTR, CPC, ROAS, and conversions.
• Optimize landing pages and user experience to improve campaign performance.
• Use tools like Google Analytics, Tag Manager, and Search Console to track and measure performance.
• Stay up-to-date with the latest trends and algorithm updates in digital marketing and Google Ads.
• Prepare regular performance reports and present actionable insights to the team.

Required Skills & Qualifications :

Skills Required

Email Marketing, Google Ads, Content Marketing, Cpc, Social Media Marketing, Google Tag Manager, Google Analytics, Sem, Seo