Role : Social Media Content Manager
Company : AMINU (Beauty & Wellness Company)
Location : Mumbai, India
Job Type : Permanent | Full-Time (On-Site, 6-day week)
Salary : INR 5-8 Lacs
About AMINU
AMINU - a beauty & wellness brand, is a science-meets-soul skincare brand that exists to restore balance — to skin, to self, and to the way beauty is experienced. We formulate high-performance, multi-functional skincare rooted in dermatological science, gentle botanicals, and deep empathy for real skin stories.
Our brand stands for clarity, honesty, and intention . Every formula, campaign, and conversation is crafted with care — not to impress, but to resonate. We believe beauty is personal, not performative.
As we grow, we’re focused on building a team that shares our values of calm precision, curiosity, and emotional intelligence. Our workplace is fast-paced but centered; ambitious yet grounded.
The Opportunity
We’re looking for a Social Media Content Manager to own AMINU’s day-to-day social storytelling. This role blends planning, coordination, content creation, and deep brand alignment — so we’re seeking someone who doesn’t just understand “engagement” but understands why people connect .
If you’re the kind of person who can see the story in a behind-the-scenes clip, or turn a skincare insight into a scroll-stopper — we’d love to work with you.
Key Responsibilities
You’ll be responsible for shaping and executing AMINU’s social media rhythm. Key responsibilities include :
Content Planning & Execution :
- Build and manage the monthly social calendar in collaboration with Design and Copy
- Drive coordination across teams to execute timely, relevant, on-brand content
- Track performance and make strategic suggestions for rhythm improvement
Creative Collaboration :
Brief the copywriter on voice, angle, and key takeaways for each postCollaborate with the design team to bring content ideas to life visuallyWork alongside the Community & Influencer team to align campaigns and co-createContent Creation & Curation :
Ideate and generate raw content (reels, shoots, BTS, team moments, educational clips)Coordinate in-house shoots and gather team-driven content with spontaneityStay curious and deepen your skincare understanding to build authentic storytellingWhat You’ll Bring
2–3 years of experience in social media or content managementStrong understanding of brand voice , digital platforms, and storytelling dynamicsHands-on with day-to-day execution and cross-functional communicationCreative thinker — you turn small moments into meaningful contentExcellent collaboration and coordination skills — you can keep people and plans in syncHigh level of self-ownership and awareness of AMINU’s tone and intentBonus Points For
Experience building a brand’s social media presence from scratchPrior work in beauty, wellness, or purpose-led lifestyle brandsComfort being both behind and in front of the camera for contentSkills in basic video editing or on-the-go content creationWhat Will Make You Thrive Here
You care about subtlety over spectacleYou’re as good at planning as you are at improvisingYou don’t post for likes — you post for resonanceYou enjoy engaging teammates and creators in a way that feels natural, not forcedYou listen, learn, and adapt — because storytelling is never staticWhy Join Us
Creative Visibility : Lead the public voice of a purpose-driven brandFounder Access : Work closely with creative and research leadershipIn-House Synergy : Collaborate with design, copy, and influencer teams under one roofEmotionally Intelligent Culture : No chaos, no drama — just clear craftGrowth Rhythm : Learn fast, build slow, evolve deeplyWork Setup
Location : On-site at AMINU HQ, Kandivali West, MumbaiSchedule : Monday–Saturday | 10 AM – 7 PMWe’re an Inclusive Team
AMINU is an equal opportunity employer. We celebrate individuality, curiosity, and emotional intelligence. We’re committed to a workplace where your identity and ideas are welcomed — and your voice is valued.