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Marketing Executive

Marketing Executive

Biometa PolypackIndia
21 hours ago
Job description

Job Description – Marketing Executive

Position : Marketing Executive

Location : Ahmedabad, Gujarat

Department : Marketing

About Biometa Polypack

Biometa Polypack is a CPCB-approved manufacturer of 100% compostable bags and sustainable outer packaging solutions. From grocery and garbage bags to protective wraps for electronics and industrial applications, we provide eco-friendly alternatives to plastic and paper packaging.

Role Overview

We are looking for a dynamic and result-oriented Marketing Executive to join our team. This role is perfect for someone who thrives in a startup environment, enjoys multitasking, and can take ownership of marketing activities — from lead generation to content creation and campaign execution.

Key Responsibilities

Lead Generation & Outreach

  • Make cold calls, send follow-up emails, and schedule meetings with potential clients.
  • Maintain and grow lead database with accurate information and segmentation.
  • Research target industries and identify new prospects.

Content & Campaigns

  • Write engaging blogs, LinkedIn posts, email newsletters, and product content to enhance brand presence.
  • Generate creative ideas for marketing campaigns, events, and promotions.
  • Collaborate with the design team (or external partners) for visual content.
  • Database & Reporting

  • Maintain marketing data in CRM / Excel and track performance metrics.
  • Prepare weekly and monthly reports on lead status, campaign performance, and conversions.
  • Brand Building & Events

  • Support the planning and execution of industry events, expos, and product campaigns.
  • Suggest innovative ways to boost visibility and improve client engagement.
  • Cross-Functional Collaboration

  • Coordinate with sales, operations, and product teams to ensure marketing efforts align with business goals.
  • Required Skills & Competencies

  • Excellent communication (verbal & written) and presentation skills.
  • Strong ability to generate and nurture leads through calls, emails, and follow-ups.
  • Basic knowledge of digital marketing, social media, and campaign management.
  • Creative thinker with attention to detail and willingness to experiment.
  • Good organizational skills with ability to maintain clean data and reports.
  • Ability to work independently, take initiative, and thrive in a startup culture.
  • Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 0–3 years of experience in marketing, lead generation, or similar role (freshers with excellent communication skills are welcome).
  • Familiarity with CRM tools, MS Excel / Google Sheets, and basic digital marketing concepts preferred
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