Role Overview
We are seeking an experienced and highly motivated Senior SEO Strategist to own and drive our organic growth engine. This is a critical role for someone who is passionate about search and can bridge the gap between technical execution and high-level business strategy.
You will be responsible for developing, implementing, and managing a comprehensive SEO strategy that significantly increases organic visibility, drives qualified traffic, and generates tangible business outcomes such as leads, conversions, and revenue. The ideal candidate is a strategic thinker with a proven track record of delivering measurable results and is comfortable working cross-functionally to achieve shared goals.
Key Responsibilities
1. Strategy & Planning :
- Develop and execute a robust, long-term SEO roadmap aligned with business objectives.
- Conduct in-depth keyword research, competitor analysis, and market analysis to identify new growth opportunities.
- Stay at the forefront of SEO and search engine marketing trends, algorithm updates, and emerging technologies to ensure our strategy remains best-in-class.
- Define key performance indicators (KPIs) and establish clear goals for organic search performance.
2. Technical SEO :
Perform comprehensive technical SEO audits and work directly with the development team to prioritize and implement fixes (e.g., site speed, crawlability, indexation, schema markup, Core Web Vitals).Optimize website architecture, internal linking structures, and URL canonicalization to maximize search engine visibility.Manage and troubleshoot issues within Google Search Console and other diagnostic tools.3. On-Page & Content SEO :
Collaborate with the content team to build an SEO-driven content calendar that targets all stages of the customer funnel.Perform content gap analyses to discover new content opportunities and optimize existing pages, blog posts, and landing pages for target keywords and user intent.Provide on-page optimization recommendations for title tags, meta descriptions, headers, and body content to improve rankings and click-through rates (CTR).4. Off-Page & Authority Building :
Develop and oversee a high-quality, sustainable link-building strategy to grow domain authority and build brand credibility.Identify and pursue opportunities for partnerships, guest posting, and digital PR to earn authoritative backlinks.5. Analysis & Reporting :
Monitor, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, conversion rates, and return on investment (ROI).Utilize tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog to derive actionable insights.Create and present clear, concise performance reports to key stakeholders, translating complex data into business impact and strategic recommendations.Required Skills & Qualifications
Experience : 4-5 years of proven, hands-on experience in Search Engine Optimization with a demonstrable track record of successfully developing and executing SEO campaigns that drive business growth.Technical Proficiency : Deep understanding of all facets of SEO : technical, on-page, and off-page.Analytical Mindset : Exceptional analytical and problem-solving skills, with the ability to interpret data, identify trends, and make data-driven decisions.Tool Expertise : Proficiency with industry-standard SEO tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.Communication : Excellent verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.Strategic Thinking : Proven ability to think strategically, set long-term vision, and execute methodically.Preferred Qualifications
Experience in [B2B SaaS / E-commerce / Your Specific Industry].Experience with international or local SEO strategies.Familiarity with HTML, CSS, and JavaScript from an SEO perspective.Experience mentoring junior SEO specialists.A strong understanding of how SEO integrates with other digital marketing channels like PPC, Content Marketing, and CRO.Skills Required
Search Engine Optimization, Google Search Console
