Digital Marketing Specialist (B2B)

We are looking for a dynamic and proactive Digital Marketing Executive to design, execute, and optimise digital campaigns that drive engagement and lead generation. The ideal candidate will be both analytical and creative, with strong hands-on skills in content, design, and digital tools.Key Responsibilities- Plan, execute, and optimise digital campaigns across email marketing, Google Ads, SEO, and social media platforms.- Create impactful content for websites, blogs, brochures, presentations, email templates, and social media posts.- Design and edit creatives, graphics, and videos using tools such as Canva, Photoshop, Illustrator, Premiere Pro (or similar), and PowerPoint.- Support sales teams with marketing collateral, targeted databases, and lead conversion initiatives.- Manage website content updates, SEO optimisation, and ensure accurate tracking and reporting of campaign performance.- Coordinate with internal teams to align on technical content, event promotions, and prospect engagement.Tools & Platforms- Social Media : LinkedIn, Facebook, Instagram- Design & Creative : Canva, Photoshop, Illustrator- Video Editing : Premiere Pro, After Effects, or similar tools- Presentations : PowerPoint, Google Slides- Digital Marketing : Google Ads, SEO tools, Email Marketing platformsSkills & Qualifications- Proven experience in digital marketing, preferably in the B2B sector.- Proficiency in Google Ads, SEO, social media platforms, and email marketing tools.- Strong design and creative skills with proficiency in Canva, Photoshop, video editing tools, and presentation design.- Ability to manage multiple campaigns, work to deadlines, and collaborate effectively across teams.Reporting to Marketing Director.