Key Responsibilities :
- Develop creative concepts and copy for digital, social, film, print, and integrated campaigns.
- Collaborate with art directors, designers, and strategists to bring ideas to life with clarity, wit, and emotional resonance .
- Write video scripts, taglines, social content, website copy, and brand storytelling pieces .
- Adapt master brand campaigns for different markets and formats while ensuring tone and brand consistency .
- Translate creative briefs into impactful communication ideas that align with client objectives.
- Participate in brainstorming sessions and contribute to the ideation of campaign concepts.
- Ensure copy meets brand guidelines and passes through internal and client reviews smoothly .
- Stay up to date with industry trends, pop culture, and new digital storytelling formats .
Qualifications & Skills :
Bachelor’s degree in Advertising, Communication, English, Journalism, or related field .3–6 years of experience as a Copywriter in an agency or content production environment.Strong portfolio demonstrating conceptual thinking, versatility, and craft .Excellent command of language, tone, and storytelling.Ability to write across formats — short-form, long-form, conversational, and persuasive.Strong understanding of digital platforms, brand voice, and audience behavior .Collaborative mindset and ability to work closely with creative and production