Social Media Strategist & Customer Advocate

Job Title : Social Media & Customer Care Executive

About Us : KARMIKH

We are a fast-growing kids' clothing and lifestyle brand that’s redefining comfort and style for liones. Founded just two years ago, our brand has been registering consistent month-on-month

growth, driven by our passion for quality and sustainability. We specialize in customized, eco-

conscious outfits for kids, blending playful designs with responsible fashion

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Location : In-office – Bengaluru

Working Hours : 9 : 30 AM – 6 : 30 PM, Monday to Saturday

Remuneration : 20000 for 6 month of probation period .

30,000 per month after confirmation .

Objective of the Role :

To create, manage, and grow the brand's presence on social media platforms ,drive

engagement and sales through creative content and influencer collaborations, and

simultaneously handle customer queries and provide an excellent customer service

experience.

Primary Responsibilities :

1. Content Creation & Social Media Management

Plan and execute monthly content calendars for Instagram, you tube and LinkedIn in

alignment with brand aesthetics and campaign goals.

Create engaging content (reels, posts, stories, carousels, captions, hashtags) – tailored

to the platform and target audience (parents, families).

Use AI tools for efficient content generation and editing.

Collaborate with design / photography teams to get creative assets for campaigns.

Schedule and post content consistently using tools like Meta Business Suite, Later, or

similar.

Track content performance, and suggest improvements based on insights and

analytics.

2. Influencer & Community Engagement

Identify and reach out to relevant bloggers, influencers, and kids’ fashion creators for

collaboration.

Manage influencer partnerships : briefing, coordination, tracking deliverables, and monitoring ROI

Actively engage with the audience : respond to comments, DMs, tags, story mentions,

and UGC (user-generated content).

Build a loyal community of parents / followers through engaging initiatives like

giveaways, Q&A, polls, and contests.

3. Customer Support & Relationship Management

Respond promptly and professionally to all customer messages on social media

platforms (DMs, comments, tags).

Reply to customer emails regarding orders, returns, sizing, delivery status, product

queries, etc.

Follow up on pending customer issues and ensure resolution within 24–48 hours.

Maintain FAQs, canned responses, and SOPs to improve customer experience and

reduce turnaround time.

Coordinate with internal teams (logistics, inventory, sales) to resolve customer

concerns.

4. Daily Operations Support

Assist in backend tasks such as tracking influencer dispatches, updating collaboration

sheets, maintaining mailing lists, etc.

Help with basic order management follow-ups or logistics communication if required.

Be flexible to support adhoc marketing or operational activities as per company

needs.

5. Reporting & Analytics

Maintain weekly reports on :

o Social media performance (reach, engagement, follower growth)

o Influencer campaign metrics

o Customer query resolution time and satisfaction

Share insights and suggestions to optimize digital strategy and customer care.

Skills & Tools Required

Strong knowledge of Instagram, LinkedIn, Meta Business Suite, WhatsApp Business,

etc.

Excellent communication skills – written and verbal (especially English).

Content creation abilities using tools like :

o Canva

o CapCut / InShot / Adobe Express

o ChatGPT or other AI content tools

Basic understanding of kids’ fashion, parent demographics, and seasonal campaigns.

Proficiency in spreadsheets (Google Sheets / Excel) for tracking collaborations and

content.

Preferred Qualities

Creative mindset with an eye for aesthetic content (especially for kids' fashion).

Empathetic and patient when dealing with customers (especially parents).

Highly organized and detail-oriented.

Adaptable and open to handling new responsibilities as the brand evolves.

Passion for startups / small business environments and a hands-on attitude.

Additional Notes

The role will evolve with the brand – flexibility is key.

You will work closely with the founder / creative team and will be an integral part of

the brand’s growth.

Performance will be measured on a mix of KPIs : content quality, engagement,

customer satisfaction, and task ownership.