The Role :
The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their responsibilities :
- Develops account strategy in partnership with client and PPC Director and is accountable for the
execution of strategy and achievement of KPIs.
Responsible for the operational success of accounts, ensures deliverables are met on time and on budget.Owns and manages the client strategy and plans key campaign efficiencies.Manages all day-to-day efforts and is the primary day-to-day SME voice to the client.Plans accounts and growth opportunities, working closely with the Account Directors.Builds strong relationships across Client Services and other channel DGS India Chennai Anna Nagar Tyche Type : Full Type : Skills & Qualifications :4-7 years of experience in paid search campaign management, ideally within an agency or digital marketing environment.Strong knowledge of Google Ads, Microsoft Ads, Google Analytics, and bid management tools.Experience developing and executing high-performance paid media strategies.Exceptional client-facing communication and presentation skills.Strong analytical mindset with the ability to interpret campaign data and turn it into actionable insights.Proficiency in Excel, PowerPoint, and reporting / dashboard tools (e.g., Data Studio, Looker).Ability to manage multiple projects and deadlines in a fast-paced Qualifications :Google Ads and / or Microsoft Ads certifications.Experience working with eCommerce or performance-driven clients.Understanding of SEO, social media, and display advertising as part of an integrated media plan.(ref : iimjobs.com)