Senior Ad Strategist

ConfidentialDelhi, India

10 days ago

Job description

Experience : 3+ Years

Budget : 20-30LPA

Job Type : Full Time, On-site

Location : Gurgaon

Working : Monday-Friday

Job Summary :

We are looking for a Senior Ad Strategist—a seasoned paid media expert with 3-6 years of hands-on experience in Facebook / Meta Ads and cross-channel campaign execution. This role serves as the technical Subject Matter Expert (SME) who partners closely with business consultants to own campaign execution, optimization, and tactical delivery on key accounts.

Who We're Looking For

3-6 years of deep, hands-on paid media experience, primarily Facebook / Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
Experience mentoring or managing junior paid media professionals is preferred

What You'll Do

Dive deep into consulting-first approach to performance marketing, including

proprietary frameworks, playbooks, and campaign systems.

Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.

Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.

Audit existing client campaigns to identify quick-win optimizations and strategic gaps.

Start contributing to strategic discussions and planning sessions for active and upcoming accounts.

Ownership & Execution

Take over end-to-end ownership of paid media execution across assigned client

accounts, including strategy, setup, optimization, and reporting.

Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google / TikTok / LinkedIn as needed).

Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.

Use Tealbox's AI and automation stack to proactively enhance campaign performance.

Start mentoring junior paid media executives and Analysts by reviewing their work and guiding tactical execution.

Strategic Leadership & Innovation

Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.

Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.

Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives.

Contribute to thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.

Actively shape the evolution of the paid media function

Must-Have Skills

3-6 years of hands-on paid media campaign management, especially with Facebook / Meta Ads.

Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.

Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.

Excellent written and verbal communication skills for client and internal stakeholder collaboration.

Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.

Skills Required

Google Tag Manager, Marketing Automation, Linkedin, Google Ads, Scripting

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Senior Strategist • Delhi, India