Role / Title : Head of Country – South Asia
Location : Acumen Office, Delhi (Regional leadership across South Asia; extensive travel ~3 months / year)
Reports to : Director, International Recruitment and Admissions
Direct Reports : Regional Manager (South Asia), International Admissions and GS Manager
About Acumen
Founded in 2008 under Sannam S4 Group, Acumen is a global partner for higher education institutions, supporting universities and organizations with international expansion. With offices across Asia and North America, we provide tailored solutions for student recruitment, partnership development, and institutional growth.
Mission & Approach
We deliver data-driven, customized support to help institutions establish and grow their international presence, providing guidance at every stage.
Global Reach
Operating across South Asia, Southeast Asia, and North America, our services include in-country representation, school engagement, agent management, enrollment support, and strategic consulting.
Team & Values
Our team of 300+ professionals works in a collaborative and supportive environment. Core values—Collaboration, Agility, Impact, Empowerment, Integrity—guide everything we do.
Why Join Acumen
We offer practitioner-led expertise focused on helping institutions succeed internationally.
Role Overview
The Head of South Asia leads activities for Swinburne University of Technology (SUT) in Bangladesh, Bhutan, India, Nepal, Sri Lanka, and the Maldives. Reporting to the Director of International Recruitment and Admissions, the role oversees regional student recruitment, admissions, Genuine Student processes, and business development.
Key Responsibilities
Regional Leadership & Strategy
- Lead marketing, recruitment, partnerships, and business development across South Asia.
- Oversee growth in international student enrolments while upholding university standards.
- Develop a 5-year regional recruitment strategy aligned with university goals.
Student Recruitment & Business Development
Identify and establish recruitment partnerships and channels.Conduct seminars, roadshows, and open days.Engage schools and institutions to support student outreach.Collaborate with SUT Australia for regional campaigns and events.Admissions & Genuine Student Management
Oversee GS framework and admissions operations in South Asia.Develop regional GS and funding profiles.Monitor trends and adjust strategies using market insights.Ensure compliance with SUT policies and relevant regulations.Team Leadership
Lead and mentor international student recruitment and admissions teams.Set KPIs, monitor performance, and conduct professional development.Manage workload, performance reviews, and staff development.Stakeholder Engagement
Manage relationships with education agents, schools, alumni, and partners.Coordinate internal stakeholders to achieve recruitment goals.Provide expert advice on international education and market trends.Projects & Continuous Improvement
Lead initiatives to improve recruitment performance and operational efficiency.Oversee audits, campaigns, and partnership quality assurance.Additional Responsibilities
Undertake other tasks as required by the Director of International Recruitment and Admissions.Qualifications & Experience
Postgraduate degree (or degree + professional marketing qualification) with ≥8 years relevant experience, OR equivalent combination of education / experience in international higher education.Experience in marketing, student recruitment, and admissions (Australian context preferred).Understanding of student visa regulations and GS frameworks.Familiarity with SUT programs, courses, policies, and CRM platforms.Strong skills in sales, strategy, stakeholder management, and partnerships.Proven ability to meet targets and lead remote teams.Excellent English and Hindi; additional South Asian language preferred.Valid passport and willingness to travel.Attributes
Collaborative, motivating, and adaptable leadership style.Strong networking and relationship-building skills.Detail-oriented and self-motivated.Flexible to work outside office hours as required.