Talent.com
Director of Digital Demand

Director of Digital Demand

Egnytekochi, kerala, in
30+ days ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit www.egnyte.com for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

📈 Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.
  • 🚀 Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.
  • 📅 Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.
  • 📊 Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.
  • 🤝 Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.
  • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.
  • 💡 Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.
  • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
  • Create a job alert for this search

    Director Of Digital • kochi, kerala, in

    Related jobs
    • Promoted
    Director

    Director

    PwC IndiaKottayam, IN
    The SAP PS Director is responsible for leading the strategy, implementation, and optimization of the SAP Project Systems (PS) module across the organization. This role ensures that SAP PS solutions ...Show moreLast updated: 30+ days ago
    • Promoted
    Director Operations - AI-Powered Global Tech Startup

    Director Operations - AI-Powered Global Tech Startup

    SkillsCapitalKochi, IN
    We are a high-growth startup revolutionizing how companies access top-tier tech talent.Our proprietary AI / ML / NLP-powered Talent Cloud and Blockchain-based vetting engine enable global clients to hi...Show moreLast updated: 3 days ago
    • Promoted
    Director of Engineering

    Director of Engineering

    TAAS Partnersernakulam, kerala, in
    Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis.Be part of the technology leadership team and be directly responsible for driving the...Show moreLast updated: 9 days ago
    • Promoted
    Sales Director | Founding Member - AI Powered Global Talent Cloud

    Sales Director | Founding Member - AI Powered Global Talent Cloud

    SkillsCapitalKottayam, IN
    Are you a high-performing sales leader ready to take full ownership of revenue growth in a fast-scaling global tech startup? Do you want to be part of a founding team, build something from the grou...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Product Director

    Product Director

    Mobile Games CompanyKochi, Kerala, India
    Keen to work in Europe? We’re seeking an exceptional Product Director to lead live game operations for a well-known mobile games publisher based in Europe. The ideal candidate blends sharp comm...Show moreLast updated: less than 1 hour ago
    • Promoted
    Director (Management)

    Director (Management)

    Accurate Group of InstitutionsKottayam, IN
    Accurate Group of Institutions is a renowned educational institution offering a diverse range of courses across various fields of study. Founded in 2006, Accurate has rapidly expanded to become a co...Show moreLast updated: 6 days ago
    • Promoted
    Director of Projects

    Director of Projects

    ConfidentialIndia, Cochin / Kochi / Ernakulam
    Job Description – Director, Projects.Role Overview As the Director –.Projects lead the end-to-end delivery of strategic initiatives that span across technology, business, and operations.The mandate...Show moreLast updated: 9 days ago
    • Promoted
    Director

    Director

    WhiteSlips Job Management Consultantsernakulam, kerala, in
    Lead end-to-end execution and delivery of product and technology roadmaps, ensuring timely, high-quality releases.Drive solution and technical architecture in partnership with product owners, engin...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director - Advanced Analytics

    Associate Director - Advanced Analytics

    KMK Consulting Inc.Kottayam, IN
    KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions. Our data analytics and software platform...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Advertising Director

    Digital Advertising Director

    Invisible MotionKochi, IN
    Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 30+ days ago
    • Promoted
    Director Of Engineering

    Director Of Engineering

    TAAS PartnersErnākulam, Republic Of India, IN
    Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis.Be part of the technology leadership team and be directly responsible for driving the...Show moreLast updated: 9 days ago
    • Promoted
    Design Director

    Design Director

    Tata Consultancy ServicesKochi, IN
    Design Directors are responsible for the leadership of one to multiple projects within the studio.You will be guiding and influencing the journey of the project from start to finish, whilst delegat...Show moreLast updated: 9 days ago
    • Promoted
    • New!
    Creative Director

    Creative Director

    Amura HealthKochi, IN
    We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is...Show moreLast updated: 7 hours ago
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal Searchmount, kerala, in
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    Director Operations - Ai-Powered Global Tech Startup

    Director Operations - Ai-Powered Global Tech Startup

    SkillsCapitalKottayam, Republic Of India, IN
    We are a high-growth startup revolutionizing how companies access top-tier tech talent.Our proprietary AI / ML / NLP-powered Talent Cloud and Blockchain-based vetting engine enable global clients to hi...Show moreLast updated: 2 days ago
    • Promoted
    Director of Digital Demand

    Director of Digital Demand

    Egnytekottayam, kerala, in
    Director of Digital Demand, India.Egnyte is a place where we spark opportunities for amazing people.We believe that every role has meaning, and every Egnyter should be respected.With 22,000+ custom...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Director of Engineering

    Director of Engineering

    Jivi AIKochi, IN
    Jivi is transforming primary healthcare with an AI-powered clinical agentic platform designed for 8 billion people.Our flagship product, a super health app, combines an AI doctor and longevity coac...Show moreLast updated: 7 hours ago
    • Promoted
    Director of Projects

    Director of Projects

    Art Technology and SoftwareKochi, Kerala, India
    Job Description – Director, Projects.Role Overview As the Director –.Projects lead the end-to-end delivery of strategic initiatives that span across technology, business, and operations.The mandate...Show moreLast updated: 9 days ago