Marketing Strategist

Key Responsibilities

Develop and implement comprehensive marketing strategies aligned with company goals.

Drive brand awareness and positioning across digital and traditional channels.

Plan and execute integrated campaigns for lead generation and product promotion.

Collaborate with the product, sales, and design teams to create engaging marketing content (case studies, product videos, blogs, email campaigns, etc.).

Manage digital marketing efforts, including SEO, SEM, social media, website management, and performance analytics.

Conduct competitor and market research to identify opportunities and trends.

Measure and analyze campaign effectiveness using KPIs and present insights to leadership.

Manage marketing budgets, vendors, and agency relationships effectively.

Represent the company in events, webinars, and product showcases.

Support sales enablement by creating marketing collateral, presentations, and customer success stories.

Key Skills & Competencies

Strong understanding of IT / software product marketing (preferably SaaS or enterprise software).

Proficiency in digital marketing tools and platforms (Google Ads, Analytics, LinkedIn Campaigns, HubSpot, etc.).

Excellent communication, presentation, and storytelling skills.

Experience in content marketing, brand management, and demand generation.

Data-driven mindset with analytical and strategic thinking.

• Ability to multitask and manage cross-functional projects.