Key Responsibilities :
- Content Creation & Strategy : Develop and execute engaging social media content (posts, videos, reels, stories) aligned with medical weight loss trends and audience interests
- Community Engagement : Actively engage with followers, respond to queries, and build a strong community across platforms
- Collaboration : Work with nutritionists, coaches, doctors, influencers, and internal teams to develop compelling content and campaigns
- Performance Analysis : Track, analyze, and report social media metrics; optimize strategies based on insights
- Trendspotting : Stay updated on trends in medical weight loss, health, fitness, and social media algorithms
- Campaign Management : Plan and execute campaigns to drive awareness and user engagement
- Paid Promotions : Collaborate with marketing to strategize and execute paid campaigns for maximum reach
Qualifications :
3–5 years of experience in social media management in healthcare, healthtech, or nutrition & wellnessStrong content creation skills, especially in video and storytelling formatsExperience managing platforms like Instagram, YouTube, and FacebookDeep understanding of trends in nutrition, fitness, and healthcare contentExcellent communication and community management skillsAbility to analyze social data and optimize strategiesSkills Required
Content Strategy, Video Editing, Campaign Management, Analytics, community engagement