Copywriter

Job Title : Copywriter

Location : Mumbai

Experience : 5+ years (FMCG / Food industry preferred)

Department : Marketing

Reporting To : Marketing Lead

About the Role

At Ceres Foods (home to brands like MOI SOI), we believe great storytelling builds great brands.

We’re looking for a Copywriter who can think strategically, write passionately, and translate consumer insights into words that move, sell, and stick.

This role is ideal for someone who loves food, understands culture, and can bring creative consistency across digital, print, and retail touchpoints.

Key Responsibilities 1. Creative Content Development

• Write compelling, on-brand copy for advertising campaigns, product packaging, website, blogs, and social media.
• Develop engaging content for ATL, BTL, and digital marketing initiatives.
• Craft impactful communication for product launches, trade activations, and in-store branding.

2. Brand Voice & Consistency

3. Campaign Ideation & Storytelling

4. Digital & E-Commerce Support

5. Market & Consumer Understanding

6. Collaboration & Execution

Desired Skills & Qualifications

Why Join Us?

At Ceres Foods, we’re reimagining how India experiences Asian flavours — one product and one story at a time. You’ll work with a team that values creativity, speed, and authenticity in equal measure.