Social Media Strategist

Job Title : Social Media Strategist & Research Lead

Company

Phoenix Branding – a results-driven branding consultancy focused on strategy, website planning, and lead generation. We build brand visibility through content that works — not content that just “looks good.”

Job Details

Work Mode : On-site (Office-based)

Location : Bengaluru

Compensation : Based on experience (Strategist role) Upto 3.6 LPA

Timings : Mon–Fri, 10 AM – 7 PM | Sat, 10 AM – 2 : 30 PM

Role Overview

This is not just a designer / DM handler role. This is a Pure Creative, Content, Strategy & Research position.

You will study trends, build monthly strategies, analyze competitors, research hooks, study audience behavior, and brief the media team to convert ideas into content - both for client brands and Phoenix Branding’s own profile.

Your job is to think, research, give direction, being creative, & reporting- consistently.

Core Responsibilities :

Trend Research & Market Study

Continuously track latest trends across Instagram, , YouTube & other platforms.

Analyze competitors and collect best-performing content examples.

Identify content gaps & new opportunities for each client brand.

Strategy Planning

Create monthly content strategies & ideas with clear objectives.

Define tone, hook, copy approach & visual direction for every post / reel.

Build content pillars, campaign ideas & audience-specific messaging.

Briefing & Execution

Communicate strategy to the media team — clearly and systematically.

Coordinate with editors, designers, and copywriters for delivery.

Track Content Calendar & ensure strategy is followed — not diluted.

Performance Analysis

Study what works & what flops — per client.

Suggest changes in strategy based on data (not opinions).

Build reports that show clarity — not just vanity metrics.

Required Skill Set

Must-Have (Non-negotiable) :

Strong understanding of Instagram, & YouTube trends

Ability to research deeply — not superficially scroll

Clear communication for briefing the media team

Logical thinking & strategy planning

Neat Presentation Skills

Knowledge about PPT, Canva and basics of designing

Understanding of content psychology (why something works)

Good-to-Have :

Experience in branding / digital agency

Knowledge of ad formats / funnel basics

Ability to build content calendars

Ideal Candidate Mindset

• Thinks like a marketer — not just a content creator
• Can explain why a trend works, not just what it is
• Can convert insights into content structure
• Wants to grow in Social Media Strategy, not random content execution
• Understands business objectives, not just aesthetics

Education & Experience

1–3 years experience in strategy, marketing, or market research

Freshers with strong analytical mindset & portfolio can apply

Degree in Marketing, Mass Comm., Business, Psychology — preferred