Digital Marketing Manager

Job Description

Job Title : Digital Marketing Head

Location : Kolkata

Department : Marketing & Communications

Industry : Real Estate (Premium Residential & Luxury Housing)

Reports To : Head – Marketing / Director – Sales & Marketing

Role Overview

The Digital Marketing Head will be responsible for devising and implementing Orbit Group’s digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role requires a profound understanding of real estate marketing, performance analytics, and adept team / vendor management to establish Orbit Group as a premier real estate brand in Kolkata.

Key Responsibilities

• Campaign Planning & Execution : Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and real estate portals.
• Performance Analysis & Reporting : Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly performance dashboards to the leadership.
• SEO & Content Strategy : Oversee SEO for Orbit’s website and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.
• Marketing Automation & CRM Integration : Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
• Customer Engagement & Branding : Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen Orbit Group’s digital brand presence through consistent messaging and storytelling.
• Team Collaboration & Vendor Management : Lead and mentor the digital marketing team. Coordinate with creative agencies, digital partners, and technology vendors to ensure timely delivery and innovation.

Skills & Competencies

Requirements

Requirements :

Educational & Experience Requirements

MBA / PGDM in Marketing (Digital Marketing specialization preferred).

Requirements

Requirements : Educational & Experience Requirements MBA / PGDM in Marketing (Digital Marketing specialization preferred). 5–7 years of experience in digital marketing within the real estate industry. Demonstrated success in driving high-quality lead generation campaigns for premium / luxury real estate projects