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Creative Strategist

Creative Strategist

Mad Men Marketing IndiaDelhi, India, India
9 hours ago
Job description

Job Title : Creative Strategist

Location : Delhi NCR (On-Site)

Experience : 5–9 years in strategy / creative planning / brand communication within advertising, digital, or integrated marketing agencies

Reports to : Head of Strategy / Creative Director

Works Closely With : Account Planning, Creative (Copy & Art), Production, and AI / Performance Teams

About the Role

We’re looking for a Creative Strategist who lives and breathes ideas — someone who can decode culture, understand people, and connect the two to brand purpose. At Mad Men Marketing , you’ll be the thinking partner behind every big idea — helping our teams craft campaigns that don’t just sell, but shape conversations.

This is not a data-heavy or theoretical strategy role — it’s hands-on, creative, and collaborative. You’ll turn insights into ideas, ideas into campaigns, and campaigns into business impact across our diverse set of brands including Dabur, Haldiram’s, Bikanervala, Emami , and more.

Key Responsibilities

🎯 1. Brand & Consumer Insighting

  • Deep-dive into category, audience, and cultural trends to uncover sharp insights.
  • Translate client briefs into creative territories, tone, and campaign directions.
  • Develop brand narratives, personas, and positioning frameworks that guide creative teams.

🧠 2. Creative Thinking & Concept Development

  • Partner with Copy, Art, and Production to co-create ideas that are strategically sound and creatively bold.
  • Build campaign narratives, presentation decks, and pitch strategies that inspire clients and teams alike.
  • Challenge the creative team with provocations and lateral insights to elevate the work.

    • 🔍 3. Communication Strategy

  • Design content and media strategies aligned to modern audience behavior — reels, influencer collabs, AI-driven storytelling, etc.
  • Collaborate with digital and performance teams to connect creative strategy with measurable business outcomes.
  • Ensure every campaign idea ties back to the brand’s core truth and consumer need.

    • 💬 4. Pitches, Presentations & Thought Leadership

  • Lead strategy sections in client presentations and new business pitches.
  • Represent the agency’s strategic thinking in industry discussions, trend reports, and case studies.
  • Work closely with senior leadership to refine the Madverse strategic philosophy — a blend of creativity, data, and AI insight.

    • Who You Are

  • 5–9 years in brand strategy, creative planning, or campaign strategy roles.
  • Experience in advertising / digital / influencer-led campaigns across FMCG, lifestyle, or youth brands.
  • A natural storyteller with the ability to turn research and intuition into compelling creative direction.
  • Comfortable working in fast-paced creative environments and leading pitches end-to-end.
  • Fluent in culture, content, and consumer behavior — from memes to market reports.
  • A strategic thinker who believes great ideas are built on strong insights.

    • Why Join Mad Men Marketing

  • Work with top Indian brands that challenge and inspire creativity.
  • Collaborate across divisions like Mad EnAible (AI), Mad Men Productions (Film), and Madly Talented (Influencer) to create 360° storytelling.
  • Be part of a team that celebrates bold ideas and strategic madness.
  • Growth track : Creative Strategist → Group Strategy Lead → Head of Strategy.

    • We’re not looking for a planner. We’re looking for a thinker who creates.

    If you can turn insights into ideas, trends into storytelling, and briefs into brand love — let’s talk.

    Join Mad Men Marketing as our next Creative Strategist and help us build the ideas that move India.

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    Creative Strategist • Delhi, India, India