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Performance Marketing Specalist

Performance Marketing Specalist

SuperPeRaipur, Republic Of India, IN
17 hours ago
Job description

Overview :

SuperPe is seeking an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will have 2-4 years of experience managing large-scale performance marketing campaigns across Google and Meta platforms, with the ability to take full ownership of campaign execution. You will be responsible for managing high-budget campaigns, driving app installs, and scaling performance efficiently. This role requires a data-driven mindset, strong technical skills, and the ability to collaborate with creative teams to develop and execute impactful campaigns.

Key Responsibilities :

Performance Marketing Campaign Management :

  • Manage and optimize performance marketing campaigns across Google and Meta platforms independently.
  • Drive app install campaigns and performance campaigns with budgets exceeding Rs.50 lacs per month.
  • Scale campaigns quickly and efficiently, focusing on maximizing ROI.

Expertise in Google and Meta Campaigns :

  • Manage various campaign types, including Universal App Campaigns (UAC), Demand Generation, Pmax, and Video Reach Campaigns (VRC) on Google.
  • Lead Meta app install campaigns and other performance-driven initiatives to meet business goals.

    • Technical Proficiency :

  • Utilize tools such as Google Tag Manager, Meta Tag Manager, and Appsflyer for campaign setup, tracking, and optimization.
  • Set up and manage app install campaigns across both Google and Meta with precision, ensuring accurate targeting and audience segmentation.

    • Creative Collaboration :

  • Collaborate with the creative team to generate innovative campaign ideas and ensure the creative assets align with performance goals.
  • Bring creative concepts to life by working closely with cross-functional teams to execute and implement campaigns effectively.

    • Data-Driven Insights :

  • Analyze data from paid campaigns to extract actionable insights.
  • Continuously optimize campaigns based on performance metrics, ensuring data-driven decision-making to enhance effectiveness and efficiency.

    • Requirements :

  • 2-4 years of experience in performance marketing, with proven expertise in managing campaigns on both Google and Meta platforms.
  • Hands-on experience with Google Tag Manager, Meta Tag Manager, and Appsflyer.
  • Experience managing app install campaigns and monthly budgets of at least Rs.50 lacs across all channels.
  • Strong knowledge of UAC, Demand Gen, Pmax, and VRC campaigns on Google.
  • Ability to think creatively and collaborate with creative teams to execute campaign ideas.
  • Strong analytical skills with the ability to derive insights from data and optimize performance accordingly.

    • To apply, please send your resume to sooraj@superpe.in

    SuperPe is an equal opportunity employer and welcomes candidates of all backgrounds to apply. We look forward to hearing from you!

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    Performance Marketing • Raipur, Republic Of India, IN