VP - SME

Job Description

• Define and lead the end-to-end business strategy for the SME / Retail segment focused on scalable and low-cost acquisition, engagement, and monetization.
• Build and manage strategic partnerships with platforms like Zoho, Wix, BigCommerce, Shopify, etc., as well as key players like YourStory, IndiaMART, and relevant ERP and developer partners.
• Develop innovative GTM strategies to drive customer conversion, improve retention, and increase ARPU through value-added SaaS offerings.
• Drive sales on the leads and base provided by the marketing / sales team.
• Collaborate closely with Product, Marketing, Sales, and Tech teams to drive initiatives that improve the experience and performance of the SME customer segment.
• Drive product penetration in the existing customer base.
• Forge partnerships with other enterprises / banks wherever there is potential to offer our solutions to their user base.
• Maintain strong relationships in the ecosystem and act swiftly on emerging business opportunities.
• Gather feedback from customers and relay it to the product and other respective teams for product upgrades.

What We Are Looking For

Desired Profile