Marketing Communication Manager - Bosch Mobility India

Job Description

Job Purpose / Objective

Develop the overall regional communication strategy for Mobility Business in India

Setup and control regional communication plan

Conduct regional campaigns and co-marketing activities incl. transformation communications

Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy

Responsible for regional-specific academy for product description and internal trainings

Communications Strategy

• Define, implement and track overall regional communication strategy in close alignment with all relevant domainsand business units for the region
• Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
• Transfer of Bosch Mobilitystrategy into regional communication plan in alignment with corporate guidelines and relevant domain.
• Setup and control regional communication plan
• selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domaincommunicators)'

Campaigns

Knowledge Mgmt.

Resource Management

Cross Channel Marketing Management

Qualifications

Education :

Experience :

Mandatory experience in the area of communications

Skills Required

communication strategy, Performance Analysis, Resource Management