Visual Communications Specialist - Fairtrade

Terms of Reference (ToR)

Wall Painting on Key Fairtrade Concepts – Grape Farmers’ Organisations, Nashik

Issued by : Fairtrade Network of Asia & Pacific Producers (Fairtrade NAPP)

Project Title : Promoting Fairtrade Awareness through Wall Art – Grape Farmers’ Organisations in Nashik

Location : Nashik District, Maharashtra, India

1. Background

Fairtrade NAPP supports smallholder farmers across Asia and the Pacific in building sustainable livelihoods through ethical trade, fair pricing, and climate-resilient practices.

As part of its ongoing awareness and visibility initiative, Fairtrade NAPP aims to engage local communities in creative communication on Fairtrade values through public wall paintings at grape farmer organisations locations in Nashik , Maharashtra — a key hub for Fairtrade grape production in India.

2. Objective of the Assignment

The main objective of this assignment is to design and execute wall paintings that visually communicate key Fairtrade concepts such as gender equality, Fairtrade Premium, climate resilience, environmental protection, etc.

These paintings will serve as educational and motivational visuals for farmers, workers, and visitors, enhancing awareness and reinforcing Fairtrade identity at each site.

3. Scope of Work

The selected agency will be responsible for :

• Conducting a preliminary site visit (if required) to assess wall conditions, size, and suitability for painting.
• Executing 04 wall paintings per producer organisations ( 04 Producer Organisation) OR 03 wall painting per organisations ( 05 Producer organisations)

Total : 15-16 paintings

4. Concept and Artwork

The agency is expected to reproduce the given artwork faithfully while ensuring aesthetic alignment with the local context.

5. Deliverables

6. Timeline

7. Qualifications of the Agency

8. Budget and Payment Terms

9. Reporting and Coordination

The selected agency will coordinate directly with :

Fairtrade NAPP India Team and designated representatives of the grape farmers’ organisations in Nashik for scheduling and site access.

10. Submission of Proposal

Interested agencies are requested to submit :

Deadline for Submission : [23rd November 2025]

Submission Email : [comms@fairtradenapp.org]