Paid Search Manager

PharmaForceIQ is a US-based cutting-edge life sciences omnichannel marketing and analytics SaaS platform company that partners with pharmaceutical, biotech and other life sciences companies to help deliver the Right Message to the Right Physician through the Right Channel at the Right Time by deploying the power of advanced predictive analytics and machine learning. The company's focus on the life sciences industry has generated deep expertise in the nuances and complexities involved in the use of life sciences data to make drug marketing more effective.

The Role

Job Title : Paid Search Manager

Location : Remote

Company : PharmaForceIQ Inc.

Job Type : Full-time, Exempt

About Us

We are a team of experienced life sciences marketing, strategy, and digital marketing pioneers, and technologists striving to revolutionize marketing, sales, and clinical trial recruitment for pharmaceutical and biotechnology companies.

Our Mission at PharmaForceIQ Inc. is to make HCP marketing and clinical trial recruitment in the pharmaceutical industry more efficient and effective by building the industry's only TRUE Omnichannel platform with Next Best Action for personalized HCP engagement.

Position Overview

We are seeking a senior-level associate with a minimum of 4 years of experience in the pharmaceutical marketing industry. The ideal candidate will be responsible for implementing campaigns for pharma / biotech clients. The Paid Search Manager will report to the COO.

Key Responsibilities

• Implementing and supporting paid search campaigns for healthcare providers (physicians, nurse practitioners, physician assistants, etc.) and healthcare consumers (patients and caregivers), including but not limited to account setup, strategy development, organization, and management
• Daily use of reporting, analytics, and trend tools
• Campaign set-up : keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management
• Responsible for all basic tactical execution and campaign audits for HCP and Consumer
• Effectively prioritizes efforts to focus on delivering the most important things tracks and reports on campaign results, data analysis and participates in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client's success.
• Plan, design, and operate HCP and Consumer paid search campaigns : Campaign Launches, Campaign Management, Budget Management, Bid Management & A / B Testing.
• Track and monitor reporting of campaign results daily / weekly / quarterly / yearly basis, including Quarterly Business Reviews & End of Year Analysis.
• Campaign budget maintenance & monitoring to ensure proper pacing
• Effectively communicates insights and findings based on campaign performance to their client.

Prerequisites

Soft Skills

Ideal Profile

Qualifications

What's on Offer

Skills Required

Data Analysis, Bid Management, Budget Management, Campaign Management