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Commerce Manager & Media Buying Specialist

Commerce Manager & Media Buying Specialist

AIWOSecunderabad, Republic Of India, IN
1 day ago
Job description
  • Experience : 2–3 years (min. 2 years hands-on) - Location : Chennai - Function : E-commerce + Omni-channel Media BuyingRole PurposeOwn product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360 / TTD), OTT / CTV, display / video, search / shopping, social, audio, DOOH / OOH, and managed TV / radio / print—from planning and negotiation to trafficking, verification, optimization, and measurement.Key Responsibilities1) E-commerce Feeds, Listings & MarketplacesBuild / optimize Google Merchant Center feeds (titles, GTIN / MPN, taxonomy, shipping / tax);
  • fix disapprovals & policy flags;
  • use rules / supplementalfeeds.Manage Amazon, Flipkart, 1mg catalogs : A+ content, variations, reviews / Q&A, pricing / deals, Buy Box strategy.Align inventory / price with Ops;
  • plan sale events, coupons, bundles;
  • PDP CRO (image stacks,bullets, comparison tables, FAQs).2) Media Buying (Digital + Traditional)Programmatic Display / Video / CTV : Open auction, PMPs, PG;
  • VAST / VPAID;
  • CTV supply planning.Search / Shopping / Commerce : Google Search, Shopping / Performance Max, retail media (Amazon / Flipkart).Paid Social : Meta, YouTube, LinkedIn (if B2B), TikTok (policy-dependent).Audio : Spotify / JioSaavn (self-serve or I / O).DOOH / OOH & Print / TV / Radio : Plan, negotiate, raise I / Os, track proofs of performance.Set budgets, flighting, Reach / Frequency / GRP plans, rate negotiation, value-adds & make-goods.3) Ad Ops, Brand Safety & MeasurementTrafficking via CM360 (or equivalent) : creatives, tags, macros;
  • naming conventions;
  • frequency caps, geo / dayparting.Verification : Implement IAS / DV / Moat for viewability, IVT, brand suitability (GARM tiers, block / inclusion lists).Attribution & lift : geo-holdouts, conversion lift studies;
  • MMM / MTA literacy;
  • incrementality mindset.4) Optimization & AnalyticsBid / budget pacing, SPO, audience overlap control, creative rotations, negative keywording, query sculpting via feeds.Build SKU-level P&L and dashboards (ROAS, TACOS, CPM / CPV / VCR, viewability, IVT, effective frequency).Run structured A / B tests;
  • maintain media calendar& test log.Tool Stack (You must already use most of these)DSPs : Google DV360, The Trade Desk (TTD), Amazon DSP (nice).Ad Server / Trafficking : Campaign Manager 360 (CM360), Floodlight.Verification : Integral Ad Science (IAS), DoubleVerify (DV), Moat.Search / Commerce / Social : Google Ads (Search / Shopping / PMax / YouTube), Amazon Ads, Flipkart Ads, Meta Ads.DOOH / Audio : Vistar (DOOH) or equivalent;
  • Spotify Ad Studio.E-com / Feeds : Google Merchant Center, feed rules / supplemental feeds;
  • Shopify product / metafields, bulk editors.Analytics : GA4, Looker Studio, GSC;
  • Sheets / Excel (QUERY, INDEX-MATCH, PIVOT, REGEX);
  • Tag Assistant, Pixel Helpers.Certifications (Preferred)IAB Digital Media Buying & PlanningGoogle Marketing Platform : DV360 & CM360Google Ads (Shopping / Search / Video), Amazon AdvertisingGA4 CertificationIAS / DV brand safety modules (nice to have)Must-Have “2+ Years Hands-On” Experience (Hard Screen)Programmatic : Planning, launching, and optimizing in DV360 or TTD (audiences, PMPs / PG, pacing, VCR, viewability, brand safety).Ad Ops : Trafficking in CM360 (floodlights, frequency, naming, QA).Verification : Applying IAS / DV / Moat and acting on viewability / IVT reports.Shopping / Commerce : Managing GMC feeds and running Shopping / PMax;
  • marketplace ads (Amazon / Flipkart).Planning / Negotiation : Building reach / frequency / GRP plans;

    • negotiating rates / I / Osfor at least one of DOOH / OOH / print / radio / TV.

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    Media Specialist • Secunderabad, Republic Of India, IN