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Technical Content Writer - Alliance / Partner Marketing

Technical Content Writer - Alliance / Partner Marketing

The Brand BeeKottayam, IN
2 hours ago
Job description

Job Title

Technical Content Writer – Alliance / Partner Marketing

Location

Gurgaon, India

Role Overview

We are seeking a technically strong, marketing-savvy Content Writer to join our Alliance / Partner Marketing team. In this role, you will work closely with our partner ecosystem (software vendors, channel partners, solution partners) to create compelling technical and marketing-content assets — case studies, whitepapers, blog posts, partner-co-branded campaigns, solution briefs, partner training collateral, and more. You will translate partner technology capabilities and Intelli Platforms service offerings into clear, engaging narratives that resonate with enterprise decision-makers and partner audiences.

Key Responsibilities

  • Develop and maintain a content calendar for partner-marketing programs : co-branded campaigns, solution briefs, partner portals, demand-gen collateral.
  • Collaborate with partner marketing teams (e.g., vendors, ISVs, channel partners) to define messaging, positioning, narrative threads, and deliverables.
  • Write and edit technical + marketing content : whitepapers, e-books, blogs, solution briefs, case studies, infographics, video scripts, webinars.
  • Translate complex technical topics (cloud migration, observability, network infrastructure, managed services, etc.) into accessible and persuasive formats.
  • Partner with internal service / solution architects and delivery teams to gather inputs, use cases, proof-points, partner references, and customer stories.
  • Ensure consistency of voice, brand guidelines, partner brand compliance, and accuracy of technical detail.
  • Optimize content for SEO and digital channels, and work with demand-gen / marketing operations on distribution, measurement, and performance.
  • Support partner enablement : create training decks, cheat sheets, one-pagers for sales / partner-enablement teams.
  • Monitor partner / ecosystem trends, competitor content, and market messaging to keep our partner marketing content fresh and relevant.

Ideal Candidate Profile -

Education / Experience

  • Bachelor’s degree in Marketing, Communications, English, Computer Science, or a related field.
  • 3-5 years (or more) of content writing experience in a B2B technology / IT services / partner-marketing environment.
  • Proven ability to write both strong technical and persuasive marketing content.
  • Experience working with technology partners (ISVs, vendors, channel ecosystem) or within the partner-marketing function.
  • Comfortable with IT topics : cloud services (IaaS / PaaS / SaaS), networking, IoT, observability / monitoring, managed services, enterprise infrastructure.
  • Strong research skills, ability to interview technical SMEs, and distil insights into clear narratives.
  • Excellent written English, attention to detail, editing skills, ability to adapt tone / format for different contexts (blogs, long-form e-books, enablement decks).
  • Good project-management skills : managing multiple content pieces, coordinating with partner teams, and meeting deadlines.
  • Familiarity with SEO, content management systems, and digital marketing metrics is a bonus.

    • Key Competencies

  • Technical literacy : ability to understand and explain enterprise IT topics and solutions.
  • Storytelling : able to craft narratives that connect partner technology + Intelli Platforms service value + customer outcomes.
  • Collaboration & stakeholder management : work effectively across internal teams (solutions, delivery, marketing) and external partner teams.
  • Adaptability : handle various content formats and channels, be comfortable switching between partner brands and Intelli Platforms voice.
  • Results orientation : understand how content feeds partner-marketing programs, demand generation, and partner enablement.

    • Working Relationships

  • Reports to : Head of Alliance Partner Marketing
  • Internal clients : Solution Architects, Delivery Teams, Marketing Ops, Demand Gen, Sales Enablement
  • External clients (Global) : Partner marketing / sales teams from software vendors, ISVs, channel partners

    • What You’ll Get

  • Opportunity to work at the nexus of partner / ecosystem marketing in a fast-moving enterprise IT services company.
  • Exposure to a broad partner ecosystem (cloud, network, observability, managed services) and enterprise customers globally.
  • Ability to shape the content strategy and influence partner go-to-market programmes.
  • Collaborative environment and growth opportunities.

    • Sample Partners (for context – to be validated)

  • Intelligent Design Ecosystem : Intelli Platforms is affiliated with this ecosystem.
  • Additional partner / vendor relationships may include companies in cloud, networking, or observability, though specific names weren’t listed publicly on the Partners page at the time of writing.
  • Candidate should expect to work with vendor / ISV partners and channel partners across regions.

    • How to Apply

  • Please submit your resume, a cover letter explaining your experience with partner / ecosystem marketing content, and 2-3 writing samples (preferably including one long-form piece like a whitepaper or e-book and one shorter form blog or solution brief) to careers@thebrandbee.com. Indicate your familiarity with technology topics and content creation for partner-marketing. Know more about us at thebrandbee.com
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