Survey Sparrow - Growth Marketer

Summary

We are seeking a highly skilled SEO Growth Marketer with 1-2 years of experience to drive organic traffic and enhance our brand's online presence.

The ideal candidate will have a proven track record of improving website rankings, developing effective lead generation strategies, and leveraging SEO best practices to boost brand visibility. This role requires a strong understanding of SEO principles, content creation, and collaboration with cross-functional SEO Strategy Development : Develop and implement comprehensive SEO strategies to enhance website visibility, drive organic traffic, and improve search engine rankings.

• On-Page Optimization : Conduct thorough on-page SEO audits and implement optimizations, including meta tags, header tags, image optimization, and content refinement.
• Off-Page SEO : Execute effective off-page SEO strategies, focusing on high-quality backlink acquisition, guest blogging, and partnerships.
• Content Creation : Write engaging, SEO-optimized content such as listicles, how-to guides and blog posts that resonate with our target audience.
• AI Tool Integration : Utilize AI tools to automate SEO processes, enhance content quality, and streamline workflow efficiency.
• Third-Party Listings : Promote products and blogs through listings on relevant third-party sites to expand our online footprint.
• Collaboration and Outreach : Work closely with designers to ensure visually appealing content, collaborate with product teams to stay updated on trends, and engage in outreach efforts for guest blogging and partnerships.
• Performance Analysis : Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
• Lead Generation and CRO : Develop and implement lead generation strategies and conduct Conversion Rate Optimization (CRO) to enhance user engagement and conversion Skills :
• SEO Tools : Hands-on experience using Ahrefs, Semrush, or Uber suggest, with a strong understanding of keyword research techniques.
• Analytics Tools : Proficient in using Google Search Console (GSC) and Google Analytics (GA) to manage and monitor site traffic closely.
• Backlink Management : Experience in improving Domain Rating (DR) and enhancing the backlink profile of a website.
• SEO Audits : Conduct frequent SEO audits to identify technical and content-related issues, suggesting improvements to developers and designers to enhance overall website Experience : 1-2 years of experience in SEO and digital marketing, with a proven track record of improving website rankings and driving organic Strong understanding of SEO principles, including on-page and off-page optimization.
• Proficiency in writing high-quality, SEO-optimized content.
• Ability to use AI tools for content automation and optimization.
• Basic design sense to collaborate with designers.
• Excellent communication and collaboration skills

(ref : iimjobs.com)