Key Planning and Execution :
- Develop and execute market research projects tailored to international markets, aligning with the company's strategic objectives.
- Design research methodologies, including surveys, interviews, focus groups, and secondary data analysis, to gather relevant insights.
Data Collection :
Utilise various data collection methods to gather primary and secondary data frominternational markets.
Coordinate with research partners, vendors, and internal stakeholders to ensure comprehensive data collection efforts.Data Analysis :
Analyse research data using statistical techniques and qualitative analysis to extract meaningful insights.Interpret findings to identify market trends, consumer preferences, and competitive strengths and weaknesses in international markets.Competitor Analysis :
Conduct thorough competitor analysis to assess market positioning, product offerings, pricingstrategies, and market share across international markets.
Monitor competitor activities and market dynamics to identify opportunities and threats.Report Writing and Presentation :
Prepare detailed market research reports, presentations, and executive summaries summarizing key findings, conclusions, and recommendations.Present research findings to internal teams, senior management, and stakeholders, effectively communicating insights and implications for Collaboration :Collaborate with cross-functional teams including marketing, product development, sales, and finance to integrate market insights into business strategies and initiatives.Provide guidance and recommendations based on research findings to support international market expansion efforts.Technology Utilisation :
Utilise advanced research tools, databases, and software for data analysis, visualisation, and market tracking.Stay abreast of emerging technologies and methodologies to enhance research capabilities and efficiency.Stay Informed :
Stay updated on global market trends, industry developments, regulatory changes, and geopolitical factors impacting international markets.Monitor macroeconomic indicators and cultural nuances to understand market dynamics andconsumer behaviour in different Masters degree in marketing, Business Administration.
Proven experience in international market research, preferably in a multinational corporationor market research agency.
Strong analytical skills with proficiency in statistical analysis and research methodologies.Excellent communication and presentation skills, with the ability to convey complex ideasclearly and concisely.
Strategic mindset with the ability to think critically and provide actionable insights.Proficiency in using research tools, databases, and software for data analysis and visualisation.Fluency in multiple languages and cultural awareness is a plus.Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment(ref : iimjobs.com)