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Performance Marketing Head
Performance Marketing HeadBhash Software Labs • Bengaluru, Karnataka, India
Performance Marketing Head

Performance Marketing Head

Bhash Software Labs • Bengaluru, Karnataka, India
5 hours ago
Job description

🚀Hiring : - Marketing Lead (Performance & Growth) 🚀

📍 Location : Koramangala, Bangalore

🧩 Experience : 5–8 years

🚀 Salary : Upto 20 Lpa

About Us 💬

Bhashsms is one of India’s fastest-growing SME communication & engagement platforms, serving 2,00,000+ businesses with WhatsApp API, SMS, RCS and AI-powered engagement products.

We are scaling toward ₹200 crore / month by 2030 and building a world-class growth engine.

We are now hiring a Marketing Lead who can own performance marketing across Facebook, Google, SEO, landing page optimization, and analytics.

Role Overview 🎯

You will own the entire marketing funnel :

🔹 Lead generation through FB & Google

🔹 CAC optimisation

🔹 Monthly campaign planning

🔹 Landing page conversion improvement

🔹 SEO strategy

🔹 Daily performance dashboards

🔹 Experimentation & rapid A / B testing

Your role directly impacts revenue, CAC, and scaling Bhashsms toward ₹100 crore ARR.

Key Responsibilities 📌

1. Performance Marketing (Facebook & Google) 📈

  • Plan, deploy, and optimize campaigns across FB Ads Manager & Google Ads.
  • Improve Lead-to-Payment conversion rate by optimizing targeting, creatives, landing pages, and retargeting funnels.
  • Maintain CAC targets and push toward continuous reduction.
  • Set up A / B tests for creatives, audiences, and landing pages.

2. SEO Strategy & Growth 🔍

  • Create and execute SEO roadmap (on-page, off-page, technical SEO).
  • Build high-intent content funnels (blogs, landing pages, industry pages).
  • Improve organic traffic month-on-month by 8–12%.

    • 3. Analytics & Reporting 📊

  • Build a daily / weekly / monthly marketing dashboard.
  • Measure : CPL, CAC, L2P conversion, CTR, CVR, ROAS.
  • Provide insights for the leadership team and forecast lead volumes.

    • 4. Landing Page Optimization 🖥️

  • Work with designers / copywriters to improve conversion rate.
  • Run A / B tests on landing pages to increase L2P from 4% → 8%.

    • 5. Creative & Messaging 🎨

  • Own creative strategy for FB & Google.
  • Develop industry-specific creatives (jewelers, retail, clinics, real estate etc).
  • Coordinate with design agencies / partners.

    • 6. Ownership of ₹15L+ / month Budget 💰

  • Build monthly plan for spend split.
  • Ensure budget efficiency & predictability
  • Improve ROI every quarter.

    • 7. Coordination & Leadership 🤝

  • Manage the agency (FB), internal team (SEO), and designers.
  • Work closely with sales, retention, and product teams.
  • Eventually build a 3–5 member in-house marketing team.

    • Ideal Candidate Profile ⭐

  • 5–8 years in performance marketing (FB & Google) must have.
  • Strong experience in lead generation at scale, not just brand marketing.
  • Proven track record of managing ₹10–50L / month ad budgets.
  • Comfortable building dashboards (Google Data Studio / Looker / Sheets).
  • Experience in SaaS / CPaaS / D2C / Fintech is a huge plus.
  • Has worked in a fast-growth environment (startup / scale-up).
  • Strong analytical and creative thinking.

    • What We Offer 🎁

  • Leadership role with massive career upside
  • Direct impact on revenue growth
  • Fast decision-making environment
  • Opportunity to build India’s largest SME engagement platform
  • High ownership & freedom

    • 📩 Think you’re the one? Slide your resume to → shrinidhi@bhashsms.com and let’s build something crazy big together. 🚀🔥

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    Performance Marketing • Bengaluru, Karnataka, India

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