Performance Marketing HeadBhash Software Labs • Bengaluru, Karnataka, India

Performance Marketing Head

Bhash Software Labs • Bengaluru, Karnataka, India

11 hours ago

Job description

🚀Hiring : - Marketing Lead (Performance & Growth) 🚀

📍 Location : Koramangala, Bangalore

🧩 Experience : 5–8 years

🚀 Salary : Upto 20 Lpa

About Us 💬

Bhashsms is one of India’s fastest-growing SME communication & engagement platforms, serving 2,00,000+ businesses with WhatsApp API, SMS, RCS and AI-powered engagement products.

We are scaling toward ₹200 crore / month by 2030 and building a world-class growth engine.

We are now hiring a Marketing Lead who can own performance marketing across Facebook, Google, SEO, landing page optimization, and analytics.

Role Overview 🎯

You will own the entire marketing funnel :

🔹 Lead generation through FB & Google

🔹 CAC optimisation

🔹 Monthly campaign planning

🔹 Landing page conversion improvement

🔹 SEO strategy

🔹 Daily performance dashboards

🔹 Experimentation & rapid A / B testing

Your role directly impacts revenue, CAC, and scaling Bhashsms toward ₹100 crore ARR.

Key Responsibilities 📌

1. Performance Marketing (Facebook & Google) 📈

Plan, deploy, and optimize campaigns across FB Ads Manager & Google Ads.
Improve Lead-to-Payment conversion rate by optimizing targeting, creatives, landing pages, and retargeting funnels.
Maintain CAC targets and push toward continuous reduction.
Set up A / B tests for creatives, audiences, and landing pages.

2. SEO Strategy & Growth 🔍

Create and execute SEO roadmap (on-page, off-page, technical SEO).

Build high-intent content funnels (blogs, landing pages, industry pages).

Improve organic traffic month-on-month by 8–12%.

3. Analytics & Reporting 📊

Build a daily / weekly / monthly marketing dashboard.

Measure : CPL, CAC, L2P conversion, CTR, CVR, ROAS.

Provide insights for the leadership team and forecast lead volumes.

4. Landing Page Optimization 🖥️

Work with designers / copywriters to improve conversion rate.

Run A / B tests on landing pages to increase L2P from 4% → 8%.

5. Creative & Messaging 🎨

Own creative strategy for FB & Google.

Develop industry-specific creatives (jewelers, retail, clinics, real estate etc).

Coordinate with design agencies / partners.

6. Ownership of ₹15L+ / month Budget 💰

Build monthly plan for spend split.

Ensure budget efficiency & predictability

Improve ROI every quarter.

7. Coordination & Leadership 🤝

Manage the agency (FB), internal team (SEO), and designers.

Work closely with sales, retention, and product teams.

Eventually build a 3–5 member in-house marketing team.

Ideal Candidate Profile ⭐

5–8 years in performance marketing (FB & Google) must have.

Strong experience in lead generation at scale, not just brand marketing.

Proven track record of managing ₹10–50L / month ad budgets.

Comfortable building dashboards (Google Data Studio / Looker / Sheets).

Experience in SaaS / CPaaS / D2C / Fintech is a huge plus.

Has worked in a fast-growth environment (startup / scale-up).

Strong analytical and creative thinking.

What We Offer 🎁

Leadership role with massive career upside

Direct impact on revenue growth

Fast decision-making environment

Opportunity to build India’s largest SME engagement platform

High ownership & freedom

📩 Think you’re the one? Slide your resume to → shrinidhi@bhashsms.com and let’s build something crazy big together. 🚀🔥

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Performance Marketing • Bengaluru, Karnataka, India

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