Content Marketing Expert

Job Description

We are seeking a highly skilled Content Marketing Strategist to lead our content direction across multiple marketing channels.

This role bridges strategy and execution, from shaping SEO content to guiding ad copy, campaign creatives, and email marketing, with a strong focus on aligning with the brand, audience personas, and tone.

• Content Strategy & Direction

Work directly with clients to understand brand voice, customers, and market dynamics.

Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.

Lead projects by defining content strategy and engaging with clients / customers to align on objectives.

Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.

Write / create the copy for ads, email campaigns, social media for our clients.

Ensure all content supports the persona, brand tone & campaign goals.

Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.

Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.

Partner with the SEO team to ensure content is optimized for visibility and engagement.

Track content performance (traffic, engagement, conversions) and recommend improvements.

Spot content gaps and create opportunities to drive stronger performance.