Role are looking for a creative and proactive Social Media & ORM Specialist to manage our brands online presence, engage audiences, and protect brand reputation across digital platforms. The role involves creating & managing engaging content, driving social campaigns, monitoring conversations, and handling customer feedback to ensure a positive brand Media Management
- Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter / X, LinkedIn, YouTube, etc.)
- Plan, create, and schedule engaging content (posts, stories, reels, videos, infographics, etc.)
- Run paid social campaigns to drive engagement, leads, and brand awareness.
- Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare performance reports.
- Collaborate with design, content, and marketing teams & Agency to ensure brand Reputation Management (ORM)
- Monitor online mentions, reviews, and customer conversations across social media, review sites, forums, and blogs.
- Respond to customer queries, complaints, and feedback in a timely and professional manner.
- Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot, MouthShut, etc.
- Escalate critical feedback / issues to relevant teams and ensure closure.
- Implement proactive ORM strategies to maintain a positive brand perception.
- Track sentiment analysis and share insights for brand Bachelors degree in Marketing, Communications, PR, or related field.
- 5-7 years of experience in Social Media Management and / or ORM.
- Strong knowledge of social platforms, tools and ORM dashboards.
- Excellent communication skills with the ability to handle sensitive conversations.
- Creative mindset with an eye for storytelling, trends, and audience engagement.
- Analytical skills to measure performance and optimize campaigns.
- Crisis management experience is a Experience in influencer marketing or community management.
- Exposure to social listening tools.
- Basic knowledge of SEO, content marketing, or paid media.
(ref : iimjobs.com)