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Head of Content B2B SaaS Product Led Growth (PLG)

Head of Content B2B SaaS Product Led Growth (PLG)

ConfidentialIndia
22 days ago
Job description

Job Title : Head of Content

Location : Remote (India)

Reporting To : Chief Go-to-Market Officer

About OnceHub :

OnceHub ( www.oncehub.com ) is an innovative and thriving software-as-a-service company that focuses on streamlining scheduling and digital engagement processes globally.

We're a team of passionate and driven individuals living and working remotely across 4 countries, driving innovation through shared ideas and fostering a collaborative culture. You will work remotely from home (in India) with colleagues and stakeholders in multiple geographies.

Learn more about our employee led approach in our CEO video : https : / / www.oncehub.com / careers

About the Role :

As the Head of Content at OnceHub, you will be the foundational leader responsible for defining, building, and executing a winning content strategy that captures and engages our global B2B audience. This is a highly strategic and fast-paced leadership role perfect for a self-starter who thrives on driving initiatives from conception to execution.

You will report directly to the Chief-Go-to-Market Officer and play a critical role in supporting OnceHub's brand narrative and growth targets by ensuring all company content is clear, compelling, and sets our users up for success.

Crucial Time Zone Requirement : This role requires you to work with stakeholders in the US. You must be available to work until at least 12 : 00 PM Eastern Time (9 : 30 PM IST) to ensure adequate overlap with US business hours.

Key Responsibilities

  • Define and Own Strategy : Define, implement, and own a comprehensive content strategy aligned with business objectives, maximizing content reach and impact across all channels.
  • Build and Lead the Department : Recruit, manage, mentor, and lead a high-performing Content department, setting the standards for high-quality, high-velocity content creation.
  • High-Volume Creation & Oversight : Personally contribute to crafting quick, clever copy and developing storytelling narratives, while overseeing the team's portfolio to ensure a consistent, daily output of top-tier content.
  • Drive SEO Performance : Partner closely with the Head of SEO to integrate the latest SEO strategies and best practices, driving organic traffic, visibility, and measurable results.
  • Content Collateral Development : Develop and maintain essential collateral for global new and existing customers, including playbooks, whitepapers, onboarding materials, business review elements, and templates.
  • Product Expertise : Obtain a deep understanding of OnceHub's products and services to translate complex product information into simple, polished, and engaging content that is user-friendly.
  • Quality & Trend Mastery : Assume responsibility for ensuring all company content retains the highest quality standard, demonstrating a deep understanding of market trends and the content that effectively engages our target audience.
  • Performance Measurement : Track, analyze, and report on content effectiveness to make data-driven decisions that continuously improve and optimize the content strategy.

Required Experience & Skills :

  • Experience & Tenure : Minimum of five years of experience in journalism, copywriting, or content creation roles, ideally within a B2B SaaS or technology environment.
  • Proven Stability : You have a history of staying with previous companies for longer than 2-3 years and are looking for a multi-year journey where you can grow with the company.
  • Journalistic Foundation : At least two years of journalism experience or similar, demonstrating the ability to write copy under pressure in a fast-paced environment and work toward daily targets.
  • Education : A tertiary qualification (degree) in Communication, Copywriting, Advertising, Marketing, or a related field.
  • Subject Matter Expert : Strong foundational understanding of content writing and the ability to serve as the subject matter expert on all content topics.
  • Communication : Superior English written and verbal communication skills, with meticulous attention to detail and a commitment to clarity and precision.
  • Project Management : Proven ability to handle multiple, simultaneous projects with a strong eye for prioritization and meeting deadlines.
  • Technical Acumen : High computer literacy and the ability to quickly learn and master new software and technology.
  • The Ideal Head of Content is...

  • A proactive, innovative thinker who drives initiatives independently.
  • A leader eager to build and mentor a team.
  • Deeply loves research and writing.
  • Committed to continuous improvement and high standards of quality.
  • Apply because you want to...

  • Work in a modern SaaS, Product-led company
  • Work remotely from home, saving you commuting time and promoting work-life balance
  • Get exposure to working with stakeholders on a global level across different industries
  • Work in a tech, fast-paced and challenging environment that provides opportunities for professional and personal growth
  • Join a fantastic organisational culture that places learning at the centre of what we do
  • Receive a competitive salary
  • Work in a multicultural environment

    Skills Required

    Content Creation, Copywriting, Project Management, Content Strategy

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