Campaign & Social Media Executive

ConfidentialMumbai, India

4 days ago

Job description

Position : Campaign & Social Media Executive

Location : Mumbai, Andheri

Experience : 2-2.5 Years

CTC Range : 4-5 LPA

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Role Overview :

You will be responsible for daily communication needs across the full-funnel – covering midfunnel, database, and ad-hoc campaigns for instant loans, personal loans, and cross-sell products. The goal is to create contextual messaging that uplifts conversion and retention across formats like SMS, email, push, WhatsApp, and in-app.

You'll also manage the social media content calendar, research competitor posts, and plan captions creatively and strategically.

Key Responsibilities :

Write & optimize messaging across SMS, push, WhatsApp, email & in-app content at scale.
Create high-performing communication strategies tailored to funnel use-cases.
Collaborate with design and performance teams to implement campaign content.
Plan and maintain monthly social media calendars.
Benchmark and research social media communication by fintech and D2C brands.
Contribute to copy development for cross-sell and retention journeys.
Conduct A / B testing and optimize copy across formats.

Must-Have Skills :

Strong copywriting ability across short and mid-form content.

Hands-on experience with multi-channel campaign messaging.

Ability to adapt tone / language for different user segments and platforms.

Awareness of digital product ecosystems and user journeys.

Sharp eye for social media trends and engagement techniques.

Skills Required

Copywriting, user journeys

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Social Media Executive • Mumbai, India