Digital Marketing Team Lead (SEM + SMM)

Company Description

Digital Tokri is a digital marketing agency dedicated to transforming traditional businesses into digital successes. By leveraging internet marketing channels and cutting-edge strategies, the agency enables clients to achieve business growth while optimizing costs. With a focus on results-driven solutions, Digital Tokri supports its clients in navigating the digital landscape effectively.

Location : Role Description

This is a full-time, on-site role based in Pune (Wakad) for a Digital Marketing Team Lead (SEM + SMM). The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies.

We are looking for an experienced and performance-driven Digital Marketing Manager with expertise in both Search Engine Marketing (SEM) and Social Media Marketing (SMM) . The ideal candidate will have strong hands-on experience in managing paid campaigns, building high-impact social media strategies, optimizing performance metrics, and driving measurable business results.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns across Google Ads, Meta Ads, LinkedIn, and major social media platforms . You will work cross-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution.

SEM Strategy, Execution, Optimization & Social Media Marketing & Management

• Develop, implement, and manage  end-to-end SEM strategies  across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Optimize campaigns continuously to enhance  CTR, CPC, CPA, ROAS, Quality Score , and conversion rates.
• Perform strategic bid and budget management to achieve campaign goals efficiently.
• Execute  A / B tests  for ads, landing pages, and audiences to refine targeting and improve results.
• Track and analyze performance using  Google Analytics, Google Tag Manager  and platform dashboards.
• Develop and execute a data-driven  social media strategy  based on competitive research, trends, and audience insights.
• Plan and manage social media campaigns for domestic and international audiences across  Facebook, Instagram, LinkedIn, Twitter , and emerging channels.
• Oversee content posting, scheduling, engagement, and community management aligned with brand tone and guidelines.
• Use analytics tools to track reach, engagement, sentiment, follower growth, and campaign performance to generate actionable insights.

Qualifications & Skills

Technical Skills

Analytical & Strategic Skills

Compensation & Benefits

Work Type

Work-from-Office

(This position is fully on-site; remote work is not available. Please apply only if you are comfortable working from the office only).