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Marketing Analytics

Marketing Analytics

ConfidentialCoimbatore, Bhubaneswar, Chennai
2 days ago
Job description

Must-Have (Essential)

  • 8+ years applying analytics to solve complex Marketing challenges.
  • Strong SQL & Python for data manipulation, analysis and insight generation.
  • Hands-on (Proficient experience) with Marketing tech tools - Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo (or equivalent)
  • Skilled at identifying patterns, solving complex problems, and extracting insights from structured and unstructured data.
  • Strong communication, storytelling, and influencing skills – able to translate complex data into clear, compelling insights that drive decision making and shape marketing strategy.
  • Proven experience in campaign performance optimization (MMM, MTA tools) & personalized marketing.
  • Proven experience in cross-functional collaboration, working closely with Marketing Execs and Marketing Science teams

Good-to-Have (Desirable)

  • Degree in computer science, statistics, mathematics, or physical sciences.
  • Experience with data governance, reporting requirements, ROI analysis.
  • Prior work in fast-paced, global organizations, navigating complexity to drive measurable outcomes.
  • Expertise with Tableau (dashboards, automated reporting).
  • Experience working with Marketing data in the travel domain
  • Strong operational improvement mindset

    • Skills Required

    Sql, Python, Adobe Analytics, Salesforce Marketing Cloud, Marketo

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    Marketing • Coimbatore, Bhubaneswar, Chennai