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Performance Marketing

Arvind Fashions Limitedbangalore, India

1 day ago

Job description

Purpose of the Role :

You will be required for executing our digital strategy and roadmap for Megamart.

Arvind Fashions is hiring an Assistant Manager - Digital Marketing to scale website & app revenue while maintaining the profitability through performance marketing.

Key Responsibilities :

Initiatives :

Constantly innovate and devise new unique strategies as well as identify new channels to reach out to consumers.
Identify trends and insights, and optimize spend and performance based on the insights.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, different ad formats on Facebook, custom audience segmentation & targeting.

Spend & Revenue :

Daily ad spend & ROI management on all paid ad platforms (Google Ads, Facebook Ads etc.)

Maintain and monitor campaign bids, account daily and monthly spend budget caps.

KRA :

Strategize and execute all paid campaigns from audience segmentation to ad creation.

Update ad creatives, ad copies & audience database regularly.

Suggest technical requirement to creative team Ad Size, Dimension & Video Duration etc.

Monitor all campaigns regularly to reduce unnecessary spends.

Monitor product feed catalogue issues regularly in merchant center and commerce manager and suggest fixes.

Track the ad creative performance & suggest changes if needed.

Execute short term event campaigns in all paid media channels.

Track CPA, CPM, CPC & conversion rate changes of all campaigns.

Work closely with tech, product, growth, designers & content teams to develop and execute an effective digital marketing strategy.

Collaborate with brand & content teams to create ad banners, videos, landing pages and optimize the user experience.

Identify & execute quick growth hacking techniques to leverage opportunities of maximizing new customer acquisition.

Preferred Competencies :

Strong understanding of technology, business, and fashion industry.

Must Know about PPC / performance marketing to run Paid Marketing campaigns on various digital media platforms such as Google Ads, Facebook Ads, Instagram and Youtube Ads.

Strong understanding of E-Commerce Marketing, Google & Facebook Product feed management.

In-depth knowledge of ecommerce based pixel code requirement for Google & Facebook campaigns.

Working knowledge of the e-commerce industry will be considered as an advantage.

Comprehensive digital marketing skills, with specific expertise on driving traffic to e-retail and sales conversion.

Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.

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Performance Marketing • bangalore, India