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▷ (15h Left) Performance Marketing Executive
Nap ChiefIndia6 hours ago
Job descriptionDeep expertise in Google Ads & Meta Ads campaign planning, optimisation and reporting. Advanced understanding of audience segmentation, remarketing, conversion tracking and attribution models. Proven success managing large ad budgets for performance-driven outcomes in a D2C environment. Strong data analysis chops – can turn numbers into stories, dashboards into decisions. Leadership ability – comfortable delegating, reviewing and mentoring junior associates. Ownership mindset – you treat budgets and campaigns as your own business. Problem-solver under pressure – decisive, adaptable and quick to respond when metrics shift. Excellent communication & stakeholder management – can clearly explain insights and recommendations to non-marketers. Primary : Ownership & decisiveness in scaling campaigns. Secondary : Analytical, data-driven decision-making. High impact role – your campaigns directly fuel the brand’s revenue and growth. Direct access to founders – get strategic exposure and a seat at the table. Fast-paced, creative environment – test bold ideas, see quick results, celebrate wins. Growing category leader – premium kidswear with a passionate community of parents. with the subject line “Performance Marketing Executive – [Your Name]”, or apply directly via LinkedIn.
Performance Marketing Executive
Experience : 2–3 years
Location : Andheri, Mumbai
About Nap Chief
Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.
This is not a “push buttons” role. You’ll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.
What You’ll Do (Your Impact)
- Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
- Manage sizeable ad spends (₹XX–₹XX lakhs / month) with complete accountability for ROAS, CPA and other growth KPIs.
- Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
- Design and execute sophisticated audience strategies – segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.
- Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
- Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
- Coach and guide junior associates – set priorities, review their execution, and provide structured feedback to raise the team’s bar.
- Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
- Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.
What You’ll Bring (Skills & Experience)
Traits We Value
Why Nap Chief?
How to Apply
Send your CV / portfolio of campaigns you’ve managed to careers@napchief.com
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Marketing Executive • India
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