Elixr Labs - Digital Marketing Specialist

Job Summary :

We are seeking an experienced Digital Marketing with strong expertise in social media and YouTube marketing to join our team in Trivandrum.

The ideal candidate will be responsible for managing and executing online marketing strategies that drive engagement, reach, and conversions across multiple digital platforms.

Key Responsibilities :

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and audience engagement.
• Manage and grow the company's social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.
• Plan, execute, and optimize LinkedIn campaigns for high impressions, engagement, and lead generation.
• Manage YouTube marketing activities, including : Channel optimization and audience growth.
• Planning and running YouTube ad campaigns (reach, impressions, and performance tracking).
• Analyzing YouTube Analytics to improve content strategy and ad performance.
• Write and edit marketing content for social media, blogs, and website (basic to intermediate English content writing).
• Handle and optimize Google My Business listings for better local visibility.
• Collaborate with the design team for basic graphic design and visual creatives when needed.
• Maintain and update the company website; apply basic SEO practices to improve search rankings.
• Analyze digital performance metrics and prepare regular campaign reports.

Required Skills & Qualifications :

Preferred Skills :

Competitive Compensation and Benefits :

Elixr offers competitive salaries and benefits and an environment that encourages employees to achieve their career goals.

What we offer at Elixr?.

Location : Trivandrum, Kerala.

Experience Required : 4-7 Years.

Work Mode : On-site (Not Remote or Hybrid).

(ref : iimjobs.com)