National Sales Manager

We are hiring a dynamic National Head of Sales to drive our Tools, Hardware & Abrasives product categories across India. This senior leadership role reports directly to Top Management.

Position : National Head of Sales

Reporting to : Top Management

Team Leadership : Must have led a sales team of 50+ previously with min. business of 50 to 100 cr.

CTC : Up to ₹18 LPA

Location : Punjab & Travelling involved PAN India

Key Responsibilities

Strategically plan new product launches across product categories

Develop, expand, and strengthen Dealer & Distributor networks nationwide.

Drive primary & secondary sales by supporting distributors with schemes, promotions, and sales incentives.

Ensure territory-wise coverage and deepen market penetration in urban, semi-urban & rural markets.

Appoint new distributors / channel partners while ensuring profitability and sustained growth.

Lead sales planning, forecasting, and execution to achieve Pan-India targets .

Monitor competitor activities in tools, hardware, and allied products; implement counter-strategies.

Devise innovative sales campaigns, trade promotions, and branding activities .

Recruit, train & motivate a large sales team to deliver consistent results.

✅ Candidate Profile

15+ years of proven experience in in similar industry

Strong expertise in Dealer / Distributor Development & Channel Sales .

Prior success in handling Pan-India operations and large sales teams (50+ people).

Excellent exposure to trade sales, retail networks, and distribution expansion .

Strategic thinker with excellent leadership, negotiation, and relationship management skills.

Product Exp preferred : -

Spanners, Wrenches, Pliers, Hammers, Screwdrivers

Socket sets, Allen keys, Torque wrenches

Cutting tools (hacksaws, blades, chisels, files)

Measuring tools (tapes, calipers, micrometers, gauges)

Drills, Grinders, Sanders, Cutters, Impact wrenches

Corded & Cordless tools

Drill bits, saw blades, cutting wheels

Grinding wheels, Cutting discs, Flap discs, Sandpapers

Polishing wheels & Buffing compounds

Nuts, Bolts, Screws, Washers, Anchors

Industrial fasteners & Fixing systems

Clamps, Vices, Toolboxes, Storage systems

Welding tools & accessories (MIG / TIG consumables, electrodes)

Safety & protective tools

Adhesives, Sealants, Tapes

Lubricants & Industrial Oils

Electrical hand tools & accessories