Copy / Content Strategist, Full-time Location. Remote Start : Immediately
About the role We are looking for a strategist who writes for a living and knows the art of prompting. You will own research, voice, messaging, and the full writing funnel. You will use AI confidently for speed and exploration, then polish by hand. You will write product pages, ads, emails, landing pages, blogs, and high-performing social media for D2 C and lifestyle brands.
What you will do
Build and run a research engine. interviews, review mining, competitor scans, message maps
Design the writing funnel, from awareness to consideration to purchase to retention, with testing loops
Write across channels. PDPs, ad copy, email and SMS flows, landing pages, blogs, scripts, and Instagram.
Lead AI-assisted workflows. outline and concept with AI, generate variants, critique, then refine to the final
Create and maintain brand voice guides. tone ladders, dos and don’ts, examples
Partner with design and performance to ship. learn. iterate using data.
Apply SEO basics. keyword intent, on-page structure, internal links, meta copy without fluff
Must haves
3 to 6 years in copywriting and content strategy for lifestyle or D2 C. fashion, beauty, wellness, jewellery.
A portfolio that shows full funnel work and measurable outcomes
Proven prompting skill. role and goal framing, context and constraints, few-shot examples, iterative prompts
Fluency with GPT-class tools and Creative AI assistants. research, outlining, summarising, variant generation
Strong structure and clarity. headlines, proof, benefits, objections, CTA
Comfortable with briefs, timelines, feedback, and owning outcomes
Nice to have
Klaviyo or Mailchimp for lifecycle flows
GA or similar for content measurement
Basic Figma or Notion for collaboration
Experience scripting short videos or UGC for social
What we offer
Strategy first environment with thoughtful feedback and real ownership
Diverse lifestyle and D2 C clientele, a clear growth path into lead strategy
Remote Work Culture
How to apply Apply on with your portfolio link. Then email with.
Three relevant portfolio links for lifestyle or D2 C. One prompt you wrote and the draft it produced, plus the final copy you shipped. A 120-word case study on a project you loved. challenge, approach, result.
Subject line : Copy and Content Strategist, Your Name . Applications without this email will not be considered.
Content Strategist • Pune, Maharashtra, India