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Marketing Manager (IT Services)

Marketing Manager (IT Services)

CESmalappuram, India
2 days ago
Job description

About the Role

We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives. This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and generating meaningful market visibility through creative storytelling and digital engagement.

You will collaborate closely with cross-functional teams HR, Sales, Presales, and Leadership to position our company as an employer of choice and a trusted partner in digital transformation.

Key Responsibilities

1. Employer Branding & Thought Leadership

  • Develop and execute a compelling employer branding strategy across social media, website, blogs, and video content.
  • Partner with HR and Talent Acquisition to strengthen our positioning as an employer of choice.
  • Create and manage content calendars for LinkedIn, X (Twitter), and other platforms.
  • Lead storytelling initiatives that showcase company culture, innovation, and employee success stories.

2. Prospect Engagement & Lead Generation

  • Collaborate with Sales and Presales teams to create impactful pitch decks, campaigns, and marketing collateral.
  • Design and execute digital campaigns, webinars, and outreach programs to generate and nurture leads.
  • Support presales efforts with tailored content for RFPs, proposals, and client presentations.
  • Track and analyze campaign performance to optimize engagement and ROI.

    • 3. Employee-Oriented Branding

  • Organize and promote internal events, podcasts, and webinars that highlight employee expertise and engagement.
  • Amplify employee voices and success stories through internal and external channels.
  • Drive initiatives that build a strong internal brand culture and community connection.

    • 4. Strategic Partnerships & Analyst Relations

  • Build and manage relationships with industry analysts (Gartner, Forrester, etc.) and strategic partners (Microsoft, Snowflake, Databricks).
  • Coordinate submissions for Magic Quadrants, Market Guides, and industry reports.
  • Leverage partnerships to enhance brand credibility, visibility, and thought leadership positioning.

    • What We’re Looking For

  • 6–10 years of experience in B2B Marketing, Employer Branding, or Communications.
  • Strong storytelling and content creation skills across digital and social media.
  • Proven success in running lead-generation campaigns and measuring impact.
  • Experience managing cross-functional collaboration and strategic partnerships.
  • Excellent communication, creativity, and analytical mindset.
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