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Shopping Center Director

Shopping Center Director

Nyati GroupPune, Republic Of India, IN
3 days ago
Job description

1. Strategic Marketing Planning

  • Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics.
  • Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams.
  • Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction.

2. Campaign Execution & Management

  • Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions.
  • Work closely with creative agencies, media partners, and event vendors.
  • Analyze campaign performance and generate ROI-based reports.
  • Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook.

    • 3. Customer Engagement & Experience

  • Create and maintain multi-channel customer touchpoints (e.G., events, feedback systems, loyalty programs, social media, kiosks).
  • Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility.
  • Champion customer data capture and analytics to drive personalization and retention efforts.

    • 4. Digital & Social Media Marketing

  • Drive mall’s digital presence through content strategy, SEO / SEM, social media, email marketing, and mobile apps.
  • Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc.

    • 5. Retailer & Stakeholder Coordination

  • Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies.
  • Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in.

    • 6. SOPs, Compliance & Reporting

  • Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation.
  • Manage and track marketing budgets, ensuring adherence to allocated spends.
  • Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback.
  • Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral.

    • Key Performance Indicators (KPIs) :

  • Monthly and Quarterly Footfall Growth (%)
  • Campaign ROI and Cost per Footfall
  • Improvement in SOH (Sales per Occupied Hour) metrics
  • Customer Satisfaction Scores / NPS
  • Digital engagement metrics (followers, reach, CTRs)
  • Number and scale of brand activations / events

    • Qualifications & Skills :

  • Bachelor’s / Master’s in Marketing, Mass Communication, or Business Administration.
  • Minimum 6 years of experience in B2C marketing, preferably in retail / mall / F&B industry.
  • Strong project management, analytical and stakeholder engagement skills.
  • Familiarity with CRM tools, digital marketing platforms, and event management.
  • Excellent written and verbal communication.
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    Director • Pune, Republic Of India, IN